Senior Manager, Commercial Execution

This is your opportunity to play an instrumental role in the growth of Bacardi’s largest and fastest growing brand – Patron. Make an enduring impact at Bacardi by creating strategy, executing with brilliance, and innovating to drive the growth of Patron Aged Marques. About You You have a global mindset and are an entrepreneurial leader excited by owning and driving breakthrough performance. You have a strong bias for action and can balance urgency with a long‑term focus, relentlessly enabling business results. You have strong functional expertise, commercial savvy, and the ability to understand short and long‑term business needs. You are a great team player and builder, not afraid to challenge and defined by authenticity and transparency. Responsibilities Driving Brand performance across key Lighthouse markets in Europe working in close collaboration with PATRÓN Regional Brand Director; responsible for day‑to‑day performance of PATRÓN business in key markets – the UK, Spain, France (85% of time) – partnering with local Sales, Marketing and Operations teams in owning and providing recommendations over commercial forecast, sales plans, S&OP process, and sales performance with a strong focus on growing PATRÓN. Provide support to the rest of the markets (15% of time) with effective implementation & execution of AVQPAP framework for agave brands. Optimising Through the Line & Commercial Brand Plans: Ensure that local commercial plans are executed with excellence and in full alignment with consumer agenda & brand objectives to deliver against the PATRÓN promises and potential; define, establish and monitor specific targets against the AVQPAP fundamentals in collaboration with sales leadership; liaise with global and local brands teams during the IAP process to ensure KPP objectives are considered and included. Perfecting Commercial Influence: Partner with local market sales leadership, PATRÓN Brand Managers, sales channel leads, finance and advocacy teams, to contribute to the development of local market brand and commercial/channel plans that ensure disciplined focus on driving PATRÓN commercial performance; plan and lead brilliant execution ensuring achievement of monthly, quarterly, and annual business targets. Ensuring Reporting & Analytics Delivery: Lead the organisation and completion of monthly review meetings; leverage the Patrón Dashboard and interrogate additional data locally to collate and report inputs to the VP, Global Commercial Execution. Keeping Patrón Perfect: Act as the local champion and driving force for communication, alignment and delivery of the Keep PATRÓN Process in a specific market, focusing on achieving Best10 ambitions through Availability, Visibility, Quality, Price, Advocacy & Promotions fundamentals – via commercial execution, performance and tracking; work closely with finance and RGM teams to optimise the value chain and guide sales teams on commercial agreements, with awareness of regional and global impact. Inspire and Influence Across Functions: Influence at various levels of the brand and sales organisation; provide proactive guidance in line with KPP guidelines, playbooks & brand activity toolkits, involving and passing on support needs to the relevant Global team lead. Founders Mentality Management & Coaching of direct reports: Support and coach local market brand, sales and trade activation on Keep PATRÓN Perfect brand fundamentals using Guidelines, Toolkits & Scorecard to ensure effective and sustainable brand growth behaviours. Accelerating Advocacy & Education: Collaborate daily with market advocacy function on key PATRÓN educational & engagement programs; co‑set KPIs strongly linked to commercial performance & execution. Skills Minimum of 5‑8 years of luxury and/or super‑premium spirits industry experience in a combination of sales and customer marketing roles. Great commercial acumen, analytical & execution skills with the ability to translate brand strategies into tangible commercial advantage; strong understanding of channel, price, promotional activity and through‑the‑line activation. Proficiency in IT, including Excel and PowerPoint; ability to collate, interrogate and present data in various forms both online and in person. Prior line‑management experience and a track record of coaching, managing and assessing the performance of remote workers. Global volume consumer goods & drinks experience preferred; spirits experience highly desirable; experience with innovation brands a plus. Ability to build strong trusting partnerships across all stakeholders, systems and networks to ensure seamless, urgent responsiveness and crisis management. A depth of leadership experience with the ability to develop and inspire teams to raise performance bars. Strong commercial acumen with demonstrated understanding of levers that drive business performance and consumer behaviour; adept at developing and managing budgets. Fluent English; fluency in Spanish and/or French is an advantage. Leadership Agility Belonging: Create a culture of belonging where people feel appreciated. Self‑Awareness: Reflective and understand own strengths, weaknesses and impact on others. People Agility: Relate to people and navigate tough situations to multiply collective performance. Results Agility: Consistently deliver results by inspiring teams and building confidence. Mental Agility: Think critically, penetrate complex problems and expand possibilities with critical insight. Change Agility: Curious, experimental, growth‑mindset; effectively deal with change and learn from experience. Compensation, Paid Time Off & Retirement Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days (e.g., volunteer day) Retirement/Pension Plan Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best‑in‑class, family‑friendly, and inclusive leave policies Additional Benefits Flexible work arrangements (depending on role/office/site location) Access to e‑learning platforms and career development programs Travel discounts (hotel and car rental) And much more Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, or any other legally protected aspect of a person's identity. #J-18808-Ljbffr