Global Marketing Manager

What You’ll Do As a Marketing Manager within BCG’s Global Advantage (GA) Practice Area (PA), you will support the development and drive the execution of our marketing strategy to strengthen GA’s positioning in the market, create & amplify our unique thought leadership, and support commercial priorities. You will have a global responsibility with strong visibility to GA leadership, independently managing the execution of a broad portfolio of marketing efforts across channels, in close collaboration with the team leader. You will work across a diverse range of practice topics—including Geopolitics, Trade & Investment, Global Customer Insights, Global Operating Models, as well as Go‑To‑Market and ESG in Emerging Markets. Key Responsibilities Market & Competitor Sensing: Work with Topic Offer Managers to gather market intelligence (competitors, audiences, markets, media, etc.) and serve as a thought partner to GA Marketing and Topic leadership teams—bringing fresh ideas, proactive recommendations, and deep marketing expertise to evolve, differentiate, and enhance the overall IP program. Publication Development & Editorial PMO: Manage editorial products (IP) for GA, coordinating across authors, practice leadership, and central editorial teams. Oversee publication development end‑to‑end, ensuring strong ideas, timely development, and high‑quality delivery. Seat‑At‑The‑Table Orchestration: Support the coordination and marketing activation of GA within key global events and seat‑at‑the‑table initiatives, ensuring alignment with GA priorities and visibility across the broader BCG network. Flagship Event Support: Support execution for major GA events, including planning, logistics, audience engagement, and pre/post‑event communications. Partner with central events and campaign teams to maximize impact. Budget Management: Manage the GA marketing budget across workstreams, tracking spend and ROI, and optimizing allocation in collaboration with the Marketing leader. Web Presence: Own GA’s bcg.com commercial and thought leadership pages, driving a compelling narrative for our clients. Cross‑Collaboration: Work closely with other practice areas, global and local marketing teams, to advocate and integrate GA marketing priorities. Strengths and Experience Translating complex business priorities into compelling marketing narratives and deliverables. Managing multiple workstreams and ensuring high‑quality, on‑time execution. Collaborating with and influencing senior stakeholders, while building a strong internal network. Balancing strategic oversight with detail‑oriented project management. Working in ambiguity and adapting to evolving priorities. Coaching and developing junior team members. Qualifications 6‑8 years of relevant experience in B2B marketing, ideally within consulting or professional services. Master’s degree preferred. Proven track record in editorial/content pipeline management, digital marketing, and seat‑at‑the‑table positioning. Experience in stakeholder management, particularly with senior/executive audiences, in a collaborative setting. Ability to handle defined work area, process or smaller projects with minimal guidance (sourcing, learning programs, etc.). Strong commercial acumen and ability to align marketing with business priorities. Strong understanding of GA’s focus topics, such as geopolitics, trade, globalization, and international business. Flexibility working across time zones, cultures, and working styles. Excellent written and verbal communication skills. Analytical mindset with proven ability to measure and report on impact. Advanced proficiency in Outlook, PowerPoint, Trello, and Slack. Who You’ll Work With The Global Advantage PA marketing, leadership and management & operations team. PA offer/topic leaders and experts. BCG’s global, regional, and local marketing teams. Central editorial, PR, web, social, and paid media teams. Equal Opportunity Employer Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E‑Verify Employer. Click here for more information on E‑Verify. #J-18808-Ljbffr