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Employer University Hospitals Plymouth NHS Trust Employer type NHS Site Derriford Hospital Town Plymouth Salary £38,682 - £46,580 £38,682 - £46,580 Per Annum Pro Rata Salary period Yearly Closing 10/12/2025 23:59 Communications Specialist: Design and Brand Management NHS AfC: Band 6 Job overview The Communications Specialist: Brand and Design Management is a crucial role within the Communications and Engagement Team at University Hospitals Plymouth NHS Trust (UHP). We’re looking for someone who is an experienced, talented and passionate designer with a commitment to creating accessible communications. Your experience and knowledge of graphic design will be key to creating content for use across all communication channels including social media, videos, photography, corporate documents and print materials. You will manage jobs from brief through to completion, working with colleagues to support the delivery of UHP's strategy and to tell the stories of our patients and colleagues. You will act in an advisory capacity to colleagues across the organisation to ensure adherence to national and local brand guidelines and maintaining very high levels of accessibility. You will also be able to identify areas and campaigns where creative design can proactively support and deliver engaging solutions and materials to meet the organisations requirements. Main duties of the job As the Communications Specialist for Design and Brand Management you are responsible for working with colleagues nationally and at a senior level within the Trust to create and manage the Trust’s brand identity and guidelines. The post holder is the specialist Trust lead for graphic and other design. This involves creating corporate-level information, setting and overseeing the visual design standards to which patient information must conform and designing and producing key publications such as the Trust Strategy and Annual Report. As a skilled and qualified communications professional, this role also includes a contribution to pro‑active communications and helping react to enquiries from a range of stakeholders. ***Preference will be given to internal Trust staff, as well as ‘Priority’ and ‘At Risk’ status including NHS At Risk staff throughout Devon who are able to display recent relevant experience as dictated by the Person Specification.*** Working for our organisation As an organisation we are a people business – where every member of staff matters and can make a difference. Patients are at the heart of everything we do. Joining University Hospitals Plymouth NHS Trust means becoming part of a team of dedicated staff, who are committed to leading the way through innovation, clinical excellence and great customer care. The Trust has great opportunities for career development in a highly progressive working environment. We offer all of this in a vibrant, modern city with a historic reputation for adventure. If you have any issues with applying online and need additional support including reasonable adjustments with the application process please contact the recruitment team on 01752 432100. We recognise that work life balance is important for our colleagues and so we invite requests from applicants around less than full time/flexible working for our advertised roles. Please contact the recruiting manager to discuss this prior to your application submission. We commit to giving this full consideration in each case. We encourage people from diverse backgrounds to apply for our roles, as diversity strengthens our teams. It is sometimes necessary to close vacancies before the closing date. If you have not heard from us within 4 weeks of the closing date, please assume that you have not been shortlisted. Detailed job description and main responsibilities Manage the Trust’s brand identity- Manage the Trust’s brand guidelines ensuring they support national NHS brand guidelines, are publicised and adhered to throughout the organisation- Oversee the format, styles and templates for Patient Information working with Patients Services to ensure these meet brand and accessibility guidelines- Populate and manage the Trust’s image library Manage visual design- Use specialist knowledge and experience of graphic design and associated software to produce high quality graphics (online and print) and visual materials such as pop-up banners, posters, main entrance images- Use specialist knowledge and experience of design to produce high quality publications such as the Annual Report Advisory- Provide highly specialist and highly complex advice, including crisis communications advice and guidance to all staff, in particular to Directors and senior management. In a complex, large and specialist Trust this happens on a daily basis and involves working in pressured, complex and sensitive situations. Often this involves making sense of complex information where expert opinions may differ.- Provide highly specialist communications advice in relation to Serious Untoward Incidents.- Quality assure Freedom of Information responses Supporting Duties- Support the team as required with:social media and media managementstorytelling using words, visuals and video to create great content for a range of audiencescrisis and event managementinterpersonal skills in one-to-one communications and presenting Please read the accompanying job description for the detailed person specification. Person specification Qualifications Educated to degree level in a relevant subject, giving rise to critical thinking capability in this area or equivalent experience to demonstrate required specialist knowledge and capability A recognised qualification or equivalent demonstrable experience in multi‑media or graphic design Undertakes CPD Knowledge and experience Significant demonstrable experience in PR/Communications, including in the public sector, giving rise to a good proven knowledge of communications, public relations and marketing techniques, theory and practice Significant demonstrable experience of great content creation delivered across a range of channels including video and social media Extensive demonstrable experience in graphic design and use of software packages, giving rise to a thorough proven knowledge of how to manage and use brand identity. An outstanding track record in the delivery of high-quality graphic design A track record in media and social management and can demonstrate innovative use of social media, including analytics across campaigns Proven knowledge and demonstrable experience of using specialist software e.g. Adobe design suite, social media management tools Effective communication skills, written, verbal and interpersonal with the ability to demonstrate fluency, clarity and effectiveness at all levels Proven evidence of ability to prioritise workload, often managing several projects concurrently. Membership of CIPR, CIM or PRCA Effective communication skills, written, verbal and interpersonal with the ability to demonstrate fluency, clarity and effectiveness at all levels Effective influencing skills: with colleagues and key stakeholders, particularly the media PLEASE NOTE THAT ALL COMMUNICATION WILL BE ELECTRONIC, PLEASE CHECK YOUR EMAIL ACCOUNT REGULARLY INCLUDING YOUR JUNK FOLDER. If you need support with the online application process or require reasonable adjustments with the application and/or interview process please contact the Recruiting Manager for this post. We recognise that work life balance is important for our colleagues and so we invite requests from applicants about less than full time/flexible working for our advertised roles. We recommend contacting the manager of the role prior to applying and we commit to giving requests full consideration. We welcome and encourage applicants who identify with all protected characteristics to apply for our roles. We believe that diversity strengthens our teams and improves our patients' experience. At UHP we aim to create an inclusive workplace and hospital where everyone feels they belong and included. It is sometimes necessary to close vacancies before the closing date. If you have not heard from us within 4 weeks of the closing date, please assume that you have not been shortlisted. Providing false information is an offence & could result in the application being rejected or summary dismissal/police action if an applicant is successful. Please note that if you are successful in your application & accept the position you agree that the Staff Health and Wellbeing Department can access your health records from your current/previous employer in order to check the status of your inoculations & screening tests. This is an automated process & the information will only be used for these purposes prior to your taking up the position with us. For Doctors Roles: Unsolicited CVs and Candidate Profiles/DetailsUniversity Hospitals Plymouth has a commitment to sourcing candidates directly and as such we do not accept speculative CVs from agencies. We do, however, work with a defined list of preferred HTE Framework suppliers who may be invited to support us in sourcing candidates for particular roles. In line with our preferred supplier list, we only pay agency fees where we have a signed agreement in place and an agency has been instructed by a member of the Trust’s Medical Workforce team. We do not pay agency fees where speculative and unsolicited CVs are submitted to the Trust or Trust employees by any other means than the official route above. Where this is not observed the Trust reserves the right to contact these candidates directly and initiate discussions without payment of any agency fee. Any candidate details (whether written or spoken) or CVs that are referred directly will not constitute an introduction. The Trust will under no circumstances be responsible for any recruitment fees in relation to these contacts. Submission of any unsolicited CVs, candidate’s details and/or proposals to the Trust will not be considered further and will be deemed evidence of full and unlimited acceptance of this Agency Protocol. In order to establish and maintain good working relationships with the Trust’s agency suppliers, we ask that this Protocol is adhered to and thank you for your co‑operation. Employer certification / accreditation badges This post is subject to the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2020 and it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service. Name Kim Cazaly Job title Communications and Engagement Team Leader Email address kim.cazaly@nhs.net Telephone number 01752433215 #J-18808-Ljbffr