Digital and Creative Marketing Officer

1 day ago

Farnborough, United Kingdom Farnborough College of Technology Full time

Full-time | On-site | Farnborough, HampshireAre you a creative storyteller with a passion for digital marketing? Farnborough College of Technology is looking for a Digital and Creative Marketing Officer to join our team and help drive learner recruitment, boost brand awareness, and promote our courses through innovative digital campaigns.This is an exciting opportunity to bring fresh ideas, engaging content, and strategic thinking to a forward-thinking marketing team.Key ResponsibilitiesEmail MarketingPlan, design, and execute targeted email campaigns using MailchimpSegment audiences for personalised messagingMonitor performance and optimise using analytics and A/B testingEnsure GDPR compliance and manage subscriber listsSocial Media ManagementDevelop and manage a content calendar across Instagram, Facebook, X (formerly Twitter), and LinkedInCreate engaging, on-brand content including graphics, video, and copyMonitor engagement, respond to messages, and foster community interactionUse analytics to report on performance and inform strategyWebsite ManagementKeep website content accurate, relevant, and SEO-optimisedCollaborate with internal teams to source new content and imageryMonitor site performance and suggest improvementsCampaign SupportAssist in planning, executing, and evaluating integrated marketing campaignsContribute creative ideas and contentCoordinate with external agencies or freelancers as neededGeneral Marketing SupportSupport the Head of Marketing with day-to-day operationsAssist in organising and promoting events such as open days and webinarsHelp produce print and digital marketing materialsContribute to reporting and analysis of marketing KPIsUndertake other ad hoc marketing tasks as requiredWhat We’re Looking ForA flair for content creation and digital storytellingConfidence using email marketing tools and social media platformsStrong understanding of brand consistency and audience engagementAbility to manage multiple projects and work collaborativelyProactive, organised, and eager to make an impactDesirable SkillsUnderstanding of SEO principlesExperience with video editing toolsBasic knowledge of Google AnalyticsFull UK driver’s license and access to a carPersonal AttributesAdaptable, flexible, and creative team playerExcellent interpersonal and communication skillsPositive and proactive approach to challengesHigh professional and personal standardsWillingness to work occasional evenings and weekendsAble to work independently and off-site when requiredWhat We Offer32 days holiday plus bank holidaysLocal Government Pension Scheme (LGPS)On-site gym and refectoryFree on-site parkingEmployee Assistance Programme including retail discountsSafeguarding StatementFarnborough College of Technology is committed to safeguarding and promoting the welfare of young people and vulnerable adults. All staff are expected to share this commitment. The role requires an enhanced DBS check and compliance with safeguarding policies.How to ApplyInterviews may be held before the closing date, so early applications are encouraged. Please note we are not accepting speculative applications from agencies. #J-18808-Ljbffr

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