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Senior User Acquisition Manager

2 weeks ago

Greater London, United Kingdom Homa Full time

Senior User Acquisition Manager As a Senior User Acquisition Manager, you’ll play a key operational role in driving the growth of one of Homa’s most ambitious and high‑potential mobile games. You’ll report directly to the VP of Growth, working closely with Product Managers, Creatives, and Data teams to execute, optimize, and scale world‑class user acquisition strategies. Responsibilities Own and execute the full UA lifecycle: strategy definition, campaign setup, optimization, and reporting across major channels. Lead launch and scaling of new games, ensuring smooth soft launches and post‑launch optimization. Collaborate with Product teams to align UA strategy with in‑game metrics, player behavior, and monetization performance. Analyze and interpret performance data to identify growth opportunities, test new channels, and continuously improve efficiency. Develop and iterate creative testing strategies with the Creative Studio to enhance CTR, CPI, and overall performance. Report and communicate clearly on performance, learnings, and next steps – managing expectations and ensuring alignment across teams. Stay hands‑on and proactive, ensuring campaigns are operationally excellent and results‑driven, even under fast‑changing conditions. Requirements 5+ years of hands‑on UA experience in mobile gaming, with proven success in launching and scaling games. Operational expertise in campaign setup, optimization, and performance analysis across major platforms (Meta, Google, AppLovin, etc.). Deep understanding of mobile game metrics, from soft launch KPIs to LTV, ROAS, and how they tie into UA strategy. Strong analytical mindset: comfortable working with data, MMPs (Adjust, Appsflyer), and SKAN frameworks to guide decisions. Excellent communication skills, with the ability to align with Product and Growth stakeholders effectively. Proactive, detail‑oriented, and autonomous, with a passion for execution and iteration. Bonus: Experience mentoring junior UA managers or coordinating small teams for smooth collaboration. Culture Ambition – we strive for the best. Humility – we are always learning and improving. Curiosity – we continuously seek the “why” behind the “what”. Focus – we dive deep into the details. Benefits Comprehensive benefits: insurance, meal vouchers, public transport, gym memberships, etc. Paris HQ access and coworking across Europe. Global team collaboration in English. Team gatherings and off‑site retreats. Performance reviews every six months. Equipment support and home office allowance. Location Greater London, England, United Kingdom. Remote work across multiple European time zones is supported. Equal Opportunity We are an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or any other protected status. #J-18808-Ljbffr