CRO Manager

Join Dexata as a CRO & Experience Optimisation Manager – lead A/B testing, personalisation, and digital experience optimisation for global brands. Hybrid London/remote role for strategic, hands-on professionals passionate about driving measurable impact and scaling CRO frameworks.Job Title: CRO and Experience Optimisation ManagerExperience: 3+ YearsLocation: Hybrid – London (1 day per week) / RemoteType: Contract-to-HireSalary: Up to £50,000Role OverviewWe are a London-based MarTech and experience optimisation agency working with global brands. We are looking for a CRO Manager to lead A/B testing, personalisation, and digital experience optimisation across both client projects and internal initiatives.In this role, you’ll have dual focus:Strategic enablement – helping define and evolve the personalisation and optimisation strategy, ensuring it is scalable, governed, and future-ready.Hands-on delivery – executing the end-to-end experimentation cycle, from ideation through to insights, while building repeatable frameworks for success.Reporting directly into the CMO, you will also play a key role in shaping and growing our experience optimisation practice.Strategic EnablementDefine and evolve personalisation and CRO strategies to support long-term client and business goals, enabling best-in-class customer experiences.Act as Product Owner for testing and personalisation capabilities, ensuring roadmaps support scalability, governance, and innovation.Collaborate with CMS product owners to enable seamless internal workflows that accelerate delivery and reduce operational overhead.Align personalisation and CRO initiatives with broader MarTech, data, and content strategies.Capability DevelopmentLead personalisation and optimisation workstreams during rollout of new journeys and capabilities across web and app platforms.Drive integration of tools such as Adobe Target and CMS platforms (e.g. Contentful, Optimizely CMS) to support dynamic content delivery and behavioural targeting.Create and maintain documentation to support onboarding, knowledge sharing, and operational consistency across client and internal teams.Mentor junior team members, fostering skills and ensuring continuity of best practices.End-to-End CRO ExecutionLead the full CRO and personalisation cycle: ideation > hypothesis generation > design & wireframing > build > QA > launch > analysis & insights.Develop and maintain experimentation, personalisation, and optimisation frameworks that can scale across multiple clients and projects.Collaborate with product owners, designers, marketers, and developers to generate and prioritise test ideas aligned with strategic goals.Build, deploy, troubleshoot, and optimise experiments using Adobe Target, Optimizely or similar platforms.Analyse test results using GA4, Adobe Analytics, and other analytics tools, providing clear, actionable insights to stakeholders.Establish governance and reporting frameworks to ensure accurate tracking, tagging, and measurement.Cross-Functional CollaborationPartner with product, engineering, analytics, and content teams to embed personalisation into the digital delivery lifecycle.Collaborate with clients, external vendors and internal stakeholders to deliver scalable, compliant, high-impact solutions.Represent personalisation and CRO strategy in forums, workshops, and planning sessions.Tools & SkillsEssential: Proven experience with CRO methodologies and tools like Adobe Target, Optimizely, GA4 and Adobe Analytics.Familiarity with CMS platforms, particularly headless CMS (e.g. Contentful, Optimizely CMS).Experience with session replay and behaviour analytics tools (HotJar, Decibel, FullStory) is highly regarded.Familiarity with GTM and tag management is also highly regarded but not essential.Strong analytical skills and ability to translate data into actionable insights.Excellent communication skills and experience working in cross-functional, multi-client or multi-market environments.Qualifications3+ years’ experience in CRO, digital optimisation, or personalisation roles, ideally within an agency or client-service environment.Demonstrated success in delivering both strategic enablement and hands-on optimisation.Proven track record of running successful A/B tests, personalisation campaigns, and building scalable experimentation frameworks.Experience working on large-scale or enterprise-level digital transformation programmes is a plus.Comfortable managing multiple projects for high-profile clients while contributing to the growth of an agency practice.What We OfferThe opportunity to shape and grow our Experience Optimisation practice within a fast-moving MarTech agency.Work with global brands across multiple sectors, delivering measurable impact at scale.A collaborative, insight-driven culture where your ideas directly influence client strategy.Hybrid working: 1 day per week in our London office, with the flexibility to work remotely the rest of the time.Ongoing training and development, including access to AI, automation, and experimentation frameworks to stay ahead in the field.25 days vacations and 1 additional day off on birthdaysIf this sounds like you, please send your CV and a cover letter to martech@dexata.co – we’d love to hear from you. #J-18808-Ljbffr