Cro Manager

2 days ago


London, United Kingdom Harnham Full time

Role - CRO Manager
Salary - £65,000
Location - London - Hybrid
**The company**

The purpose of this role is to drive the optimisation of the Conversion Rate of the company's properties embracing the company's test and learn approach. Leading the CRO team of developers, UX, and analysts and collaborating with the wider Digital, Commercial,Proposition, and Marketing teams you will identify opportunities for improvement.

**The role**
- Develop and own a flexible Conversion Rate Optimisation (CRO) Roadmap that covers the entire User Experience & funnels.
- Own the entire testing process from managing backlogs, scoping out requirements, collating technical specifications, ensuring correct analytics setup, executing the tests, analyzing the performance, and making recommendations for site developments basedon the learnings
- Manage internal resources, including UX designer and FE developers, and work with the Digital Analytics team & our partner agencies to use MVT and A/B split test to deliver the CRO Roadmap

**Your Skills and experience**
- UX experience in a similar role
- Experience with multiple MVT, A/B, and Analytics tools (ideally Google Optimise)
- Experienced in extracting actionable results using a variety of tools and techniques
- Understanding of HTML, Javascript, and Agile Development processes

**Benefits**
- £65,000
- Fully Remote

**How to Apply**

**KEY TERMS**

IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management,Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser


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