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Content Lead

3 weeks ago

London, Greater London, United Kingdom MachineFi Lab Full time

Our Vision: Machines Will Be Our Future Workforce

At MachineFi Lab, we're not just envisioning the future; we're actively building it—today. We power the new reward economy by fostering a fairer, safer, and more rewarding Internet of Things (IoT). Central to our mission is the concept of Decentralized Physical Infrastructure Networks (DePIN), a paradigm shift leveraging blockchain technology for capital formation and human coordination on a global scale. By enabling contributions to real-world infrastructure — spanning wireless, mobility, compute, energy, storage, and beyond — we empower individuals to invest in and shape the foundation of our future society. Leveraging our cutting-edge blockchain infrastructure, a robust suite of DePIN Modules, and expertise in crafting blockchain-integrated devices, MachineFi stands at the forefront of the DePIN revolution.

Are you a maverick? A digital renegade? Are you someone who challenges the status quo, believing, against all odds, that you can change the world? If so, MachineFi is for you. Join us, and be part of the movement shaping the infrastructure of tomorrow.

We are looking for a candidate who is passionate about content creation, who enthusiastically embraces variety because working at a web3 company means every day is packed full of change. You will be a master storyteller who possesses an ability to think both creatively and analytically. Your duties will include producing and publishing content, writing, editing, and proofreading. You will work closely with the Marketing Lead to formulate content strategies, and you will lead the content team.

You will love coming up with new story ideas and you will actively embrace finding new creative and exciting ways of building our online presence. As well as being super creative, you will use analytics in the formulation of a content strategy as you will be continually expected to improve our content (multimedia articles, blog posts, images, videos) performance.

WHAT YOU'LL ACHIEVE:
  • Manage content across all platforms including: website, community, email, and social media.
  • Work with the content writing, graphic design, web development, and social media teams to plan, create, and distribute the best content.
  • Develop a comprehensive content strategy across multiple platforms.
  • Write the most powerful brand content.
  • Manage the content team consisting of writers, graphic designers, videographers, etc.
  • Develop, formulate and update cross-platform content strategies.
  • Run ongoing team brainstorms to continually develop new ideas.
  • Brainstorm new content ideas alongside the larger creative and marketing teams.
  • Significantly increase our following on social media.
  • Provide editorial, creative, and technical support to team members.
  • Track web analytics to ascertain content engagement levels.
  • Provide proofreading and editing submissions according to brand guidelines.
  • Implement SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience.
  • Review analytics and search performance reports to assess the success of content marketing initiatives.
  • Assist with outreach and amplification initiatives to improve the website's search engine ranking scores.
  • Perform regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience.
  • Create and maintain a streamlined content calendar that keeps the whole team on track.
WHAT YOU'LL NEED TO BE SUCCESSFUL:
  • Bachelor's degree in communications, journalism, English or related field.
  • 4+ years agency/web3 experience or experience in a similar role.
  • Proven managerial skills and experience.
  • Adept at keyword placement and SEO best practices.
  • Exceptional written and verbal communication skills.
  • Excellent editing skills.
  • Highly computer literate… some knowledge of web design, including HTML and CSS.
  • A real creative edge.
  • Proficiency with popular content management systems.
  • Experience with social media management.
  • Creativity and the ability to develop original content.
  • Ability to develop content that provokes engagement.
  • Strong leadership qualities.
  • Ability to be a team player.

About MachineFi and Our Culture:

MachineFi Lab, IoTeX's core developer, is a leading tech provider for Decentralized Physical Infrastructure Networks (DePIN), a Web3 category predicted to become a multi-trillion-dollar economy powered by billions of smart devices and trillions of sensors. Its team of over 60 research scientists and engineers released W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. It aims to provide advanced middleware and tools for Web2 businesses connecting to Web3 token incentives with real-world activity confirmed by user-owned smart devices, unlocking new business opportunities through its Proof-of-Anything technology, which can be used with several data sets, such as in location, activity, and humanity.

MachineFi Lab's easy-to-use tools for the creation of X-and-earn scenarios, such as play-and-earn, walk-and-earn, or sleep-and-earn—community-owned machine networks, such as smart cities, public utilities, and other physical infrastructure. Backed by nearly 20 prominent VCs, including Samsung Next, Jump Crypto, Draper Dragon, Xoogler Ventures, IOSG, Wemade, and Escape Velocity, MachineFi Lab is building advanced technology to bring the metaverse into the real world, and vice versa.

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