Retail Media Executive

Retail Media Executive (Maternity Cover) PositionJob Title: Retail Media Executive (Maternity Cover)Company: Parfums Christian Dior UKLocation: London, UKDepartment: DigitalReporting To: Senior Digital Media Manager Job Purpose The Retail Media Executive will develop, implement, and optimise Dior’s social media strategy within the UK market with our retail partners. Experience working directly with retailers such as Boots and John Lewis is a plus. This role focuses on increasing ROI of media spend, optimising campaigns, and delivering a best‑in‑class retail media strategy. Key Responsibilities Strategy & Planning Execute a comprehensive retail social media strategy aligned with Dior’s marketing objectives and brand guidelines for the UK market. Stay up‑to‑date with the latest trends and best practices in retail media, digital advertising, e‑commerce, and organic social media strategies. Campaign Management Plan, execute, and manage paid retail social media campaigns across various platforms with the Senior Digital Media Manager and e‑retail team. Negotiate placements, optimise performance, and ensure effective execution with media agencies and retail partners. Develop compelling ad copy and creative assets to drive conversions. Oversee campaign budgets and allocate resources efficiently. Organic Social Media with Retailers Identify and cultivate opportunities for organic collaborations with key retail partners. Develop and pitch creative content to retailers for their social channels featuring Dior products. Provide retailers with assets, information, and support for organic posts. Track and analyse performance with insights for improvement. Ensure alignment with Dior’s brand guidelines. Analysis & Reporting Track and analyse KPIs to measure campaign and initiative effectiveness. Generate regular reports with insights and optimisation recommendations. Use data to identify trends, understand customer behaviour, and improve targeting. Conduct A/B testing and experiments to optimise performance. Collaboration & Communication Collaborate with internal marketing teams to ensure alignment of retail media activities. Build strong relationships with retail partners, media agencies, and vendors. Provide regular updates to stakeholders on performance and initiatives. Work with the UK team and global headquarters for brand strategy alignment. Budget Management Manage the UK retail social media budget, ensuring efficient allocation and adherence to guidelines. Track and reconcile spend with finance and e‑retail teams. Innovation Identify emerging retail media technologies and platforms. Propose and implement innovative strategies, including new organic tactics. Profile Skills & Experience Required Bachelor’s degree in marketing, advertising, business, or related field. 3‑4 years in retail media, digital advertising, or e‑commerce, preferably in luxury retail or beauty industry; agency experience is a plus. Strong understanding of retail media landscape, platforms, formats, and targeting options. Experience with digital advertising platforms (Google Ads, Facebook Ads Manager) and analytics tools (Google Analytics, Adobe Analytics). Excellent analytical skills and ability to drive data‑based decisions. Strong project management skills and ability to handle multiple campaigns. Excellent communication, interpersonal, and presentation skills. Proficiency in Microsoft Office Suite. Personal Attributes Passion for luxury retail and beauty industry. Strong work ethic and results‑oriented mindset. Thrives in fast‑paced, dynamic environment. Creative and innovative thinker. Team player with collaborative approach. Highly organised and detail‑oriented. Excellent problem‑solving skills. Seniority level Associate Employment type Full‑time Job function Writing/Editing and Marketing, Personal Care Product Manufacturing #J-18808-Ljbffr