Retail Media Executive

Position

Job Title:
Retail Media Executive (Maternity Cover)
Company:
Parfums Christian Dior UK

Location:
London, UK

Department:
Digital

Reporting To:
Senior Digital Media Manager

Job Purpose
The Retail Media Executive will be responsible for developing, implementing, and optimising Dior's social media strategy within the UK market with our retail partners. Experience working directly with retailers such a Boots and John Lewis is a plus. This role requires a strong understanding of the retail media landscape, experience with digital advertising platforms, excellent analytical skills, and the ability to collaborate effectively with internal teams and external partners to drive sales and enhance brand presence within key retail environments, both online and offline. This role will focus on increasing ROI of media spend, optimising campaigns and delivering a best-in-class retail media strategy

Job responsibilities

Key Responsibilities- Strategy & Planning:

• Execute a comprehensive retail social media strategy aligned with Dior's overall marketing objectives and brand guidelines for the UK market.

• Stay up-to-date with the latest trends and best practices in retail media, digital advertising, and e-commerce and organic social media strategies.

• Campaign Management:

• Plan alongside the Senior Digital Media Manager and e-retail team, execute, and manage paid retail social media campaigns across various platforms.

• Work closely with media agencies and retail partners to negotiate placements, optimise campaign performance, and ensure effective execution.
• Develop compelling ad copy and creative assets that resonate with target audiences and drive conversions.

• Oversee campaign budgets and ensure efficient allocation of resources for paid campaigns.

• Organic Social Media with Retailers

• Identify and cultivate opportunities for organic social media collaborations with key retail partners.

• Develop and pitch creative content ideas and campaigns to retailers for their social media channels, featuring Dior products.
• Work with the Dior marketing team to provide retailers with assets, information, and support for organic social media posts.
• Track and analyse the performance of organic social media initiatives with retailers, providing insights and recommendations for improvement.
• Ensure organic social media activity aligns with Dior's brand guidelines and overall social media strategy.

• Analysis & Reporting:

• Track and analyse key performance indicators (KPIs) to measure the effectiveness of retail media campaigns and organic social media initiatives.

• Generate regular reports on campaign performance, providing insights and recommendations for optimisation.
• Use data to identify trends, understand customer behaviour, and improve targeting strategies.

• Conduct A/B testing and other experiments to optimise campaign performance.

• Collaboration & Communication:

• Collaborate with internal marketing teams (e.g., Local and central marketing, e-commerce) to ensure alignment and integration of retail media activities.

• Build and maintain strong relationships with retail partners, media agencies, and other external vendors.
• Communicate effectively with stakeholders, providing regular updates on campaign performance and strategic initiatives.

• Work with the UK team and global headquarters to ensure alignment with overall brand strategy.

• Budget Management:

• Manage the retail social media budget for the UK market, ensuring efficient allocation of resources and adherence to financial guidelines.

• Track and reconcile all spend, working closely with finance and e-retail teams.

• Innovation:

• Identify and evaluate emerging retail media technologies and platforms.

• Propose and implement innovative strategies to enhance Dior's retail media presence and drive sales, including exploring new organic social media tactics.

Profile

Skills & Experience Required

• Bachelor's degree in marketing, Advertising, Business, or a related field.
• Proven experience 3-4 years in retail media, digital advertising, or e-commerce, preferably within the luxury retail or beauty industry. Previous experience working in a media agency is considered a plus.
• Strong understanding of the retail media landscape, including various platforms, formats, and targeting options.
• Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager) and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent communication, interpersonal, and presentation skills.
• Proficiency in Microsoft Office Suite.

Personal Attributes

• Passion for the luxury retail and beauty industry.
• Strong work ethic and a results-oriented mindset.
• Ability to thrive in a fast-paced, dynamic environment.
• Creative and innovative thinker.
• Team player with a collaborative approach.
• Highly organised and detail oriented.
• Excellent problem-solving skills.