Head of Performance Marketing

2 weeks ago

City Of London, United Kingdom Fresha Full time

Head of Performance Marketing at Fresha Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide. With 130,000+ businesses and 450,000+ stylists, Fresha processes over 1 billion appointments to date. Fresha is headquartered in London, United Kingdom, with global offices across North America, EMEA and APAC. Role Overview With performance marketing now fully in-house, Fresha is on an exciting growth journey. The Head of Performance Marketing will lead our global acquisition strategy across B2B and B2C, owning paid search and paid social strategy and managing a growing in‑house team to drive scalable, data‑driven growth. Working closely with Marketing, Data, Design, and Commercial teams, you will optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets. Responsibilities Lead and scale Fresha’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest). Manage and develop the in‑house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns. Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth. Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation. Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns. Present performance results and insights to senior stakeholders, influencing strategy and investment decisions. Identify new growth opportunities across platforms, geographies, and audience segments. What We Are Looking For 7–8 years of experience in performance marketing with strong hands‑on expertise in paid search and paid social. Proven success running large‑scale campaigns in fast‑paced, data‑led environments (B2B and/or B2C). Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager. Demonstrated ability to lead teams and collaborate cross‑functionally. Confident communicator able to present insights to C‑suite stakeholders. Creative, proactive, and motivated by impact. Inclusive Workforce At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable. We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment. We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you. #J-18808-Ljbffr

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