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Assistant Brand Manager

2 weeks ago

Chadderton, United Kingdom JW Lees Full time

Assistant Brand Manager Vacancy – Middleton, North Manchester – Circa £34,000 plus profit share, BUPA, Team Member discount. As Brand Manager, you will shape and activate JW Lees beer brands by uncovering consumer insights and delivering innovative marketing campaigns. You'll identify what attracts guests and how to enhance their experience. Creative and strategic, you'll bring experience in targeted brand campaigns along with strong trade and drinks category knowledge to drive sales growth across our managed, Pub Partner, and wholesale channels. Key Responsibilities Be the brand guardian ensuring quality and consistency across all markets Analyse brand positioning and consumer insights Protect and communicate JW Lees brand vision and mission Activate projects, NPD and campaigns across all routes to market Lead creative development with external branding agency Measure and report performance of all marketing campaigns Monitor market trends, research consumer markets and competitors' activities Monitor product distribution and consumer reactions Devise innovative growth strategies Manage beer brands marketing budgets Qualifications Proven ability to develop brand and marketing strategies and communicate recommendations Experience in identifying target audiences and devising effective campaigns Excellent understanding of the full marketing mix Strong analytical skills partnered with a creative mind Data‑driven thinking and an affinity for numbers Outstanding communication skills Up‑to‑date with latest trends and marketing best practices Degree in marketing or a related field Driving licence and access to vehicle preferred but not essential This is a full time office based role, based in Middleton, North Manchester. Proudly family owned and nearly 200 years old, JW Lees are the original modern, traditional brewer. With 150 pubs, inns and hotels across the North West and North Wales, we are passionate about great beer, fantastic and memorable experiences. We put people at the heart of our business, always doing the right thing and always sticking together. Our six values are at the heart of everything we do: Proud – Savvy – Honest – Passionate – Personal – Together Benefits Competitive pay plus annual profit share bonus, ensuring you share in the success of the company Private medical insurance Enhanced pension scheme 33 days annual leave (inclusive of bank holidays) 30% discount on food and drink across our pubs, inns and hotels for you and friends and family Discounted stays in our hotels and inns 24 hour confidential wellbeing support, plus counselling provided by the Licenced Trade Charity Great opportunities to grow in your role and progress your career with our internal and external development programmes Enhanced maternity, paternity and adoption policies Access to our onsite pub ‘The Cottage’, each Friday. Access to JW BenefitHub, giving you access to a huge range of high street and online discounts #J-18808-Ljbffr