Paid Advertising Strategist

Overview Join to apply for the Paid Advertising Strategist role at Power Digital Marketing. We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what\'s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. At Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Proficiency in spoken and written English at an advanced level is required for this role. Responsibilities Own the execution, performance, and growth of campaigns within your book of business. Work with account leadership to ideate and evolve the strategy of your service within the broader media mix. Own reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. Provide insights and forward-thinking strategy to clients on an ongoing basis and understand the service strategy and levers to drive performance. Lead optimizations for performance improvements relative to goals and manage client budgets or advise on budget changes based on expertise. Communicate internally with clients and teams about performance, strategy, recommendations, deliverables, and action items; coordinate with Specialists as needed. Prepare weekly client progress recaps with performance insights and future recommendations. Demonstrate excellent marketing and business strategy acumen and full understanding of the marketing funnel and paid media execution. Navigate roadblocks and adapt strategy to changing landscapes to achieve desired results. Own performance reporting and strategy communication; execute reporting from start to finish with strong presentation creation capabilities. Leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps. Employ AI technologies to enhance and optimize business processes and use Power Digital\'s Nova ecosystem related to your department. Role Requirements / Qualifications 2-3 years of digital marketing experience. 1-2 years in agency setting. Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B. Minimum 2 years of experience with Meta Ads for direct response campaigns. Minimum 2 years of hands-on experience with Search Engine Marketing; campaign development and optimization (bid optimization, keyword research, ad copy development). Significant campaign management experience in: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads. Proficiency in Google/Microsoft Office Suite and Google Analytics. Strong understanding of full-funnel marketing and paid media\'s place in the funnel. Strong written and verbal communication skills; strong organizational and project management skills. Self-motivated with a strong desire to succeed; ability to learn quickly and independently. Interest in a long-lasting relationship with a growing company. Key Performance Indicators (KPIs) $9.5k team-member EBITA Maintain below 10% Client Churn Rate 5-7 Accounts Most Important Things (MITs) Excellence in channel production and account performance Internal communication Power Digital\'s people and culture are at the core of our success Equal Employment Opportunity Power Digital\'s commitment to equal opportunity is reflected in our employment practices. We are an Equal Opportunity Employer. Diversity in backgrounds and experiences is paramount. We do not discriminate on the basis of protected status. Please be aware of fictitious job openings and safeguard against recruitment-related scams. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment process. All genuine job openings will be posted on our careers page. If you have doubts about authenticity, please contact us via the official channels. 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