Global Strategy Director

4 days ago

London, United Kingdom Aspire Full time

Global Strategy Director

Media Agency

3 months +

£500 a day

This role will:

- Uncover powerful consumer and cultural insights across the clients five global brands using the agencies proprietary tools, 3rd party sources and industry research.
- Work with the Cultural Insights and Analytics team to decipher and translate research into thought leadership that keeps clients ahead of competitors and market trends.
- Lead the creation, embedding and evolution of Integrated Planning Processes working closely with partner agencies and key client Stakeholders.
- Lead the clients Group Annual Media Summit, working with key stakeholders to identify and capitalise on the biggest opportunities within media and marketing across the network.
- Manage the client "roadshows" with their internal Client Advice Management counterparts to embed key Media Summit opportunities in high priority markets to drive network excellence.
- Work closely with the Client Advice Management and Comms planning teams to create, share and embed annual campaign guidance to the clients extensive network of 34 markets.
- Monitor and report on interesting trends shaping the industry, category, and culture through our quarterly thought leadership pipeline.
- Bring big cultural ideas and thinking to key global brands and support local markets to create and share innovative campaign ideas for internal awards programs.

Key Performance Indicators:

- Client
- Positive client relationships; understands clients' business and challenges
- Aids in elevating the agencies profile with key clients - particular their new wins
- Award winning work delivered as a result of close collaboration with local markets identified as opportunity areas.
- Deliver innovative thinking that enable award-winning &/or breakthrough work, helping to orchestrate, identify & write and win awards submissions
- Measurable client & strategy business KPIs met
- Internal
- Lead team member providing quality control/best practice in the presentation of ideas
- Able to translate the client's business goals into Strategic Communications Tasks
- Able to deliver a strategy with insight, audience & targeting info with first thoughts & a POV on the potential strategic platform and communications architecture
- Day-to-day active working knowledge of the Planning Process including training wider teams on process, usage on how to speak to the Initiative product with confidence in front of clients.
- Positive feedback on ability to collaborate with other agencies, partners, teams & SBUs
- Able to brief the global CD/ CAM team & local market teams with executable, on brand platforms that inspire
- Collaborates with all teams to steward campaign strategic rigor
- Proactively seeks to understand campaign results in real-time to feed learnings back
- Commercial
- A key contributor to Agency & Client revenue opportunities by improving the teams' Strategic output
- Contributor to client KPI delivery & Agency revenue opportunities through the improvement of the Strategy Teams' strategic output (the provision of best in class thinking & future-focused insight/idea generation)

QUALIFICATIONS:

- Experience in an integrated planning role within media, creative, innovation or communications discipline (digital, content, invention, social, activation)
- Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people's motivations & behaviors in the shifting landscape
- Experience with large consumer brands

We Are Aspire Ltd are a Disability Confident Commited employer

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