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Global Media Strategy Director
2 weeks ago
**The Client
- Coty_**
The Zenith Global Coty team based in London and Paris houses a team of multi-faceted media strategists, digital and innovation specialists and client leadership teams. This team is also responsible for working with the 35+ in-market teams, deploying strategiesand innovative best practice as well as day-to-day account management.
Coty is one of the world’s leading beauty companies with approximately $9 billion in revenue, a rich entrepreneurial heritage and an iconic portfolio of leading brands. They are the global leader in fragrances, with the number two position in salon hairand number three in colour cosmetics. They are one of Zenith’s top global clients with over 40 markets as part of our network to date.
Coty has an iconic portfolio of more than 60 brands organised into:
- Luxury Fragrances (e.g. Gucci, Burberry, Calvin Klein, Chloé, Marc Jacobs, Hugo Boss)
- Consumer Beauty, including cosmetics, skin and body care (e.g. Max Factor, Rimmel, CoverGirl, Sally Hansen, Adidas)
We are setting up new Operating model for Coty. This role will be pivotal in delivering this successfully. We are very excited to take Zenith-Coty partnership to the new level learning from other client groups while creating a unique operation focused onbest in class delivery.
Our team mission is to create Coty as the number one team to work for - a destination client by creating together an environment that fosters:
- Proactivity & curiosity
- "Can do" attitude
- Knowledge sharing & cross pollination
**The Role**
This is a senior strategy position. You will play a central role on the Coty business, working with the leadership team on the account to drive new thinking and growth. Working closely with key stakeholders in the Coty business (media, precision marketing,digital & data teams) and also across Publicis, bringing together the thinking across all key disciplines (IM, Commerce, Social, Digital). You will work across all the Coty prestige and mass beauty brands.
The strategy team on Coty is a connector across all our specialist teams. We are the driver of change in our client’s business & the voice of the brands across all Publicis specialist teams.
As part of the Coty leadership team, you will craft the vision that unites the rest of the team behind the ambition & tasks that drive excellence & continuous improvement for Coty.
This role will see you working with your team & other specialist teams across Publicis teams and agencies to develop global brand communication guidelines & roadmaps for all Coty brands. You will be confident in translating the broad business objectives ofour client’s brands into specific, relevant and ambitious communications goals.
You will be working closely with the agency & client digital leads to develop a data-lead communication solutions so that the team are able to identify and interpret actionable consumer insights using data. You will also work with your strategy team to deliverthought leadership that will shape the future of Coty’s communications.
As a strong team player who is keen to learn and results-driven, you will come into this role ready to take responsibility for driving the effective implementation of activity within the account and be eager to share your knowledge with the wider team. Youwill work closely with the leadership team on the Coty business and have a shared responsibility in driving and building the client relationship.
**Qualifications**
To be successful in this role, you will have significant experience already in a strategy director level role. Ideally, you will have worked on a global client and have experience in bringing together specialist teams. Your reporting line will be directlyinto the MD on the Coty business. On a day-to-day basis we expect you to be a leader and mentor for the strategy team which is made of 4 strategists.
You will be passionate about tackling the challenges that face brands in the modern marketing landscape. With a deep understanding of how the changing media landscape can enable brands to engage with consumers and influence their behaviour in new ways. Youwill enjoy working with a wide range with data and have very strong attention to detail.
We are looking for someone who appreciates the importance of holistic plans & integration across all disciplines - brand, strategy, digital, IM, creative.
This role will require you to travel to Paris & Amsterdam frequently.
**What is in it for you?**
We have a fabulous benefits package at Zenith and Publicis Media, below are a few examples. For more information, please contact a member of the Talent Acquisition team, who will be able to provide you with more details.
