Global Planning Director

2 weeks ago

London, United Kingdom Zenith Global Full time

**Company Description**

PlatformGSK is a bespoke agency proposition for GSK and is one of Publicis Media’s three dedicated global client groups, designed to drive the future model of Publicis through transformation in technology and ways of working. We blend Media with Data andTechnology to create stronger Consumer connections. It is composed of more than 600 media, data and technology experts around the world and is centered around driving client growth by blending media, data and technology to create most relevant and powerfulconsumer experiences. GSK is one of Publicis Media’s biggest clients globally.

It is critical our ViiV team delivers the best of what platformGSK can achieve which is why it is important for us to build a team of top talent.

Sitting within the Pharma team within the platformGSK London Hub, you will be a core member of our ViiV team. This team is tight and extremely collaborative. There is an overall Intl Pharma Lead, the ViiV Business Lead/Strategy Director, yourself in an AccountLead/Digital Planning Lead hybrid role, a Senior Account Executive as well as three people supporting central digital activation workstreams and shared support from a Business Intelligence Director.

Within this team you will be the day-to-day leader of the team, responsible for the prioritisation and progress of all workstreams. Partnering closely with the ViiV Business Lead / Strategy Director, you will be more heavily involved with the campaigns thatwill also have an activation component as you will be providing cross-channel planning guidance to the digital planning/activation specialists in the team. You will also be supported by a Senior Account Executive.

**Key Responsibilities**
- Effectively lead the management of active workstreams for campaigns across all four business pillars (Congresses, Brand/Portfolio, Comms, People Living with HIV - PLHIV) and direct the team in the development of media concepts and communication plans ensuringappropriate processes are adhered to based on client needs.
- Oversee delivery of monthly investment reports
- Lead Client and Inter-Agency status calls
- Ensure media strategy documents deliver on the clients brief via clear innovative media recommendations.
- Lead media plan development, including cross-channel planning, for centralised activation campaigns with support from relevant activation resource
- Has a clear understanding of all benchmarks, trading strategies and contractual agreements and incorporates, where appropriate, into all plans.
- Develop best-in-class playbooks and development of first in market initiatives
- Support ViiV Business Lead /Strategy Director on development of media strategy Guidelines for Brand campaigns and strategy development for ViIV campaigns

**Qualifications**

**Talent Capability**
- You are an equally strong media planner with a background in digital activation with local market experience and a Client account leader with robust relationship and organizational skills.
- You have a track record of developing insight driven, data fuelled communication solutions, someone who is prepared to lean in and drive transformation for a client that has embraced change with a proven expertise in media planning spanning on and offline
- for both consumer and HCP communication.
- You have the ability to lead, inspire, motivate and guide both Clients and internal colleagues and have a natural ability to provide clear guidance to implementational planner/buyers while keeping multiple workstreams in moving in the right direction.
- You are a natural communicator who enjoys presenting to senior Clients as well as a variety of other stakeholders across the business.
- You have a Point of View along with the confidence to challenge the client and team and to ensure delivery on marketing metrics that drive to business outcome.
- You think creatively and work collaboratively with cross agency teams to drive thinking through to activation.
- You are passionate about brilliant client service and have fostered this within a team to ensure smooth delivery across complex businesses.

You will be consulting with a variety of Client and Agency stakeholders to deliver clear and effective communication plans and other deliverables in our annual client scope of work including;
- Positive, solution orientated attitude.
- Service clients, daily adhering to all Service Level Agreements (SLA’s) to ensure work is flowing and clients are happy and up to speed on all work
- Has a thorough understanding of clients’ business and internal pressures and adapts their services accordingly
- Understand the relevant advertising constraints the client may face due to the nature of the category they work within
- Ensure quality control of all client deliverables
- Oversee the development of media initiatives which satisfy client objectives within the given timeframes.
- Constantly strive to demonstrate ways to help clients achieve their business objectives, even if they’re not directly related to a current brief, including supporting in delivery of training modules on different media innovations, or regular updates / state-of-playreports on current media channels.
- Continually look for opportunities and strives to sell the value of Publicis extended services (SEO, SEM, Content) where applicable
- Proactively manage client related relationship issues.
- Raise potential issues in team status well in advance of 'boiling point’ of an issue.

**Additional Information

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