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Digital Marketing Executive
1 week ago
We are currently working with a leading law firm who are looking for a Digital Marketing Executive to join a collaborative Marketing team. This role offers a fantastic opportunity to drive our online strategy, enhance our digital presence, and engage our audience across various platforms. You'll work closely with our PR, design, and events teams, gaining valuable experience in a diverse and fast-paced environment. This role is perfect for someone who thrives on variety and enjoys taking ownership of their work.
Responsibilities:
- Efficient Inbox Management: Handle digital inquiries and provide timely support.
- Website Content Excellence: Maintain and update website content for accuracy and relevance.
- Content Creation & Distribution: Develop and publish engaging content for the firm's website and email campaigns.
- Strategic SEO Implementation: Conduct keyword research, optimize website content, and recommend SEO best practices.
- Email Campaign Execution: Support and analyse email marketing campaign performance.
- Data-Driven Reporting: Track and report on digital marketing metrics, providing actionable insights.
- Collaborative Content Development: Partner with Target Market Groups to generate content ideas.
- Strategic Digital Support: Assist in implementing the digital marketing strategy across all channels.
- Channel Enhancement: Support the Senior Digital Marketing Manager in developing the digital platforms.
- Trend Awareness: Stay informed about the latest digital marketing trends and share knowledge with the team.
- Social Media Collaboration: Assist with social media activities in conjunction with the PR team.
The successful candidate for this role will have the following:
- Marketing professional with proven experience in digital channels.
- Strong understanding of digital marketing best practices across various channels.
- Familiarity with Content Management Systems (CMS), digital marketing channels, and tools, including email marketing and web analytics.
- Knowledge of SEO principles and best practices, ideally with experience using SEO tools like Google Search Console and SEMrush.
- Experience with Adobe Creative Cloud (InDesign, Photoshop, etc.).
- Excellent organisational skills and the ability to manage multiple tasks effectively.
- Strong communication skills and comfort working with all levels of the organisation.
- Strong attention to detail and ability to multitask in a fast-paced, deadline-driven environment.
- Skilled in strategic thinking and problem-solving, able to identify and resolve complex challenges efficiently.
- Previous relevant experience in an agency or professional services setting is highly desirable.
Associate
Employment typeFull-time
Job functionMarketing
IndustriesLaw Practice and Legal Services
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