Digital Marketing Specialist
7 days ago
Role: Digital Marketing Specialist
Location: Manchester
Salary: Up to £34,000
Full time
We are on the lookout for an experienced, dynamic, and highly driven digital marketing specialist to join a growing hospitality business based in Manchester
Key Responsibilities:
Develop and implement digital marketing campaigns to increase brand awareness and drive traffic to the venues.Manage the group's websites to ensure they are user-friendly, updated, and optimised for search engines.Utilise CRM systems to segment customer databases and personalise marketing communications.Execute email marketing campaigns, including content creation, segmentation, and analysis to drive customer engagement and retention.Conduct keyword research, on-page, and off-page SEO activity to improve organise search rankings and drive relevant traffic.Plan and execute PPC campaigns across various platforms, including Google Ads and social media, to drive targeted traffic and conversions.Implement lead generation strategies to capture and nurture leads through various digital channels.Use analytics and key performance indicators (KPIs) to assess the impact of campaigns and initiatives, ensuring that decisions are driven by data to enhance performance and optimise ROI.Work with internal teams, including sales, events, and operations to align digital marketing efforts with business objectives.Keep up to date with industry trends and best practices in digital marketing.Due to the high numbers of applicants, we aren't always able to provide feedback, if you do not hear from us in 2 weeks' time, please assume you have not been successful. However, don't hesitate to get in touch
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