Marketing Manager

1 week ago

Farnborough, United Kingdom Harwood Recruitment Solutions Ltd Full time

A leading law firm is currently recruiting for a Marketing Manager who will lead and execute strategic marketing initiatives to enhance the brand visibility, drive client acquisition, and support the firm’s business goals. This role involves close collaboration with the HoD’s and Strategy Board to create impactful campaigns, develop engaging content, manage digital channels, and analyse marketing performance. The ideal candidate will have a strong background in marketing, preferably within the legal or professional services sector, and bring creativity, strategic thinking, and a data-driven approach to the role.

Duties & Responsibilities:

Marketing Strategy & Execution:

Develop, implement, and oversee a comprehensive marketing strategy aligned with the firm’s growth objectives and practice areas. · Plan and execute multi-channel campaigns to increase brand awareness, reach new clients, and support client retention. Coordinate with HoD’s to identify target audiences and tailor marketing efforts to various legal services.

Content Development & Management:

Manage and oversee content creation for website, social media, blog posts, newsletters, and client communications. Collaborate with fee earners to produce articles, blogs, vlogs, case studies, and client alerts. Maintain the firm’s editorial calendar, ensuring timely and relevant content across all channels.

Digital Marketing & Analytics:

Optimize and manage the firm’s digital presence, including website, SEO, SEM, and social media. Monitor and analyse digital metrics, including website traffic, social media engagement, email open rates, and conversions. Use data to make informed decisions and enhance strategies. Manage the firm's online reputation and ensure consistent, professional brand representation on all platforms.

Brand Development & Management:

Ensure brand consistency across all marketing materials, communications, and client touchpoints. Work with external vendors (designers, agencies, printers) as needed to create high-quality marketing materials that align with the firm’s image and values.

Client Engagement & Relationship Building: Develop and implement strategies to strengthen client relationships, including targeted client communications and outreach programs. Work closely with the business development team to create and promote client-focused events, seminars, and webinars.

Event Planning & Execution:

Plan, coordinate, and manage client events, webinars, and conferences to enhance the firm’s visibility and foster networking opportunities. Support logistics, materials, and promotion efforts for all events, ensuring professional representation and client engagement.

Market Research & Competitive Analysis:

Conduct research on industry trends, competitor activities, and target audience behaviour to identify opportunities for the firm. Provide insights to the Strategy board on market positioning and recommend new marketing initiatives.

Reporting & Performance Analysis:

Track, measure, and report on the effectiveness of marketing campaigns, providing regular updates to leadership. Use data to refine strategies, improve campaign ROI, and meet key performance metrics.

Qualifications & Skills:

Bachelor’s degree in Marketing, Communications, Business, or related field.

3–5+ years of experience in marketing, preferably within a law firm or professional services environment. Strong understanding of digital marketing, including SEO, SEM, social media, and analytics tools.

Excellent written and verbal communication skills with a strong eye for detail.

Proficiency in marketing software and tools, such as CRM systems, Google Analytics, and email marketing platforms. Demonstrated experience in managing multi-channel marketing campaigns and measuring their success. Proven ability to manage multiple projects with deadlines and adapt to changing priorities. High levels of creativity and strategic thinking.

Please apply today for further details, Competitve basic salary, bonus structure and excellent benefits

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