Marketing Analyst

7 days ago


Bracknell, United Kingdom Adecco Full time

We are currently seeking a dynamic Shopper Marketing Executive to join our client's team on a temporary basis , 1-2 year contract.
If you have a passion for shopper marketing and want to work in a fast-paced environment, this could be the perfect opportunity for you.
As a Marketing Executive, your main responsibility will be to lead the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.
You will deeply understand the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
Collaboration will be key, as you will be working closely with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
To succeed in this role, you will need to develop a solid understanding of our client's brands, products, and brand campaigns to effectively promote them.
Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations will be essential in aligning marketing efforts.
Additionally, you will be responsible for evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimise future strategies.



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