Data Campaign Analyst

3 months ago

Bracknell, United Kingdom The Citation Group Full time

Data Campaign Analyst

Location: Hybrid split of home and 2 days in the office (Bracknell or Wilmslow – Weds and Thurs)

Salary: Competitive


We are the Citation Group. We are far from your average service provider. Our colleagues bring their brilliant selves to work every day and we create an environment where they can shine and we help our clients be ‘ready for anything.’ We are a nice bunch, flexible, supportive and most importantly, human. We don’t do office politics or “that’s not my job”. We listen, support and take ownership. It’s a great place to work because of the people we employ. Fun and professional, we want likeminded individuals who love to love their job and want the Company to succeed. We are growing fast both organically and through acquisition. This role is an opportunity to work within the Impact division in the Citation Group to help inform and drive our campaign activity to help maximise our reach and revenue.


With continual double-digit growth year on year, our business thrives on people with vision, determination, agility, focus and brilliant people skills. If the prospect of this excites you… good, you’re the type of person we’re looking for.


The Role

  • Providing on-going analysis of inbound and outbound performance, recognising, and flagging key trends
  • Adapting approach across multiple market leading brands (iHasco, uCheck SMAS & more)
  • Create, monitor and maintain dialling strategies to support changing business needs
  • Effectively communicate any areas of potential risks around data volumes/quality
  • Ensure all dialler and real time MI is accurate, timely and effective and comes with insight, not just information
  • Work closely with key stakeholders to measure on the day performance against plan in both and core outbound and blended environments
  • Create and analyse campaign performance and provide strategic recommendations, applying normalisation methodologies to remove results bias
  • Create selections and data flows for campaigns in campaign management platform alongside Customer Marketing Managers, leading on data integrity and ensuring QA
  • Build easy-to-understand reports and dashboards to track spot and share trends


What we are looking for:

  • An enthusiastic attitude and a desire to learn more
  • Fault logging and bug fixing, liaising externally to ensure minimal downtime of key systems with face to face contact and a fast turn around
  • Working knowledge of Microsoft Office products and specifically MS Excel
  • Excellent analytical skills to help collect, measure, organise and analyse data
  • Knowledge in building reports and Dashboard
  • Willingness to travel


Here’s a taste of the perks we roll out for our extraordinary team members:


25 Days of Holiday: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cozy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.

Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.

Post-Wedding Bliss: Newlyweds, we’ve got something special for you too Extra weeks of holiday to bask in the glow of post-wedding happiness.

Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.

Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.

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