Brand Manager

1 day ago

StainesuponThames, United Kingdom Pilgrims Europe Full time

Purpose An opportunity has arisen for a Brand Manager to join our Marketing team on the iconic Richmond brand (£192m RSV), where youll lead the dynamic Meat Free portfolio.
Richmond has been on a transformational journey over the past 5 years, diversifying into new categories, evolving its positioning, and strengthening its brand equity.
In fact, it has grown +43% and recruited 500,000 new consumers during this time
However, the future is even more exciting, as Richmond forms a key part of the Pilgrims Europe growth strategy, and this is where you come in.
Were looking for someone to take end-to-end responsibility for this part of the portfolio, which will involve developing and executing the strategy, working across all parts of the Marketing Mix, and owning internal and external performance.
As a result, were looking for a commercially minded Marketer with a passion for understanding the consumer, managing projects, and working cross-functionally to make things happen at pace.
Key Accountabilities Create Compelling Consumer Change Plans Define the annual strategy for Richmond Meat Free, rooting it in insight and utilising all aspects of the Marketing Mix Execute Excellent Activation Translate the annual strategy into a compelling Comms campaigns, collaborating with agency partners and the broader commercial team to ensure it lands impactfully Develop Bigger, Bolder Innovation Contribute to the development of the Innovation & Renovation pipeline, and then work cross-functionally to turn this into reality, ensuring it delivers to expectation Manage our Brand Portfolio Profitably Lead the Richmond Meat Free portfolio, owning the P&L delivery and in-market performance, and utilising all of the 4Ps to maximise results Skills Project Management: Plans, organizes, and prioritizes to ensure activities are delivered on time and in full Considers different approaches and scenarios and develops contingency plans as appropriate Proactively aligns key stakeholders in a clear and timely fashion.
Collaboration and teamwork: Builds strong and trusted relationships with internal and external relationships Works well with other individuals, both in the immediate and wider team Galvanizes internal and external stakeholders behind initiatives Attention to detail: Prides themselves on delivering high-quality work that delivers against stakeholder requirements Holds themselves and others to a high standard FMCG Experience Experience launching Innovation/Renovation Experience working in cross functional teams TPBN1_UKTJ

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