Head of Brand
4 weeks ago
Purpose
An opportunity has arisen for a Head Of Brand to join our UK Marketing team and lead one of our Power Brands.
Our Power Brands (Richmond and Fridge Raiders) have been on a transformational journey over the past 5 years, diversifying into new categories, evolving their positioning, and strengthening their brand equity. In fact, they have grown +124% and recruited 1.6m new consumers during this time
However, the future is even more exciting, as Richmond and Fridge Raiders form a key part of the Pilgrim’s Europe growth strategy, and this is where you come in.
You’ll have full end-to-end ownership for one of our Power Brands, so we want you to treat it like your own business, proactively identifying ways to drive growth, owning the commercial and in-market results, and ensuring all initiatives are executed to a consistently high standard. As a result, we’re looking for someone who will partner with and inspire our agencies and cross-functional teams to achieve our long-term aspirations. Not only that, but you’ll need to coach your direct reports to achieve their goals, so you’ll be naturally people-oriented and values-led.
Our Brand teams sit at the heart of our business, so you’ll work with a range of different stakeholders in a variety of functions, as well as our agency partners, collaborating with them to ensure we activate in the market with a bang.
This is a fantastic opportunity to shape the future of one of the most iconic brands in FMCG Food, to build a high-performing team, and contribute to the next chapter of Pilgrim’s Europe.
Key Accountabilities
Create Compelling Consumer Change Plans
Set the long-term strategic direction for the Power Brand, ensuring it delivers sustainable commercial growth, and that all initiatives ladder-up to it
Development of Excellent Activation
Own the overall brand activation plan, ensuring we put sufficient firepower behind our Big Bets, and coaching the team to develop impactful campaigns to a high standard
Development of Big, Bold Innovation
Lead the Innovation agenda on the Power Brand, ensuring we build and execute consumer-led pipelines, which offer competitive advantage for our business
Manage our Brand Portfolio Profitably
Own the P&L and in-market performance for the Power Brand, ensuring we deliver against agreed KPIs, and identifying course-corrective action as needed
Development of the best Talent:
Line management of the Marketing and Innovation teams on the Power Brand, coaching and guiding individuals to deliver against agreed priorities and career aspirations.
Skills & Knowledge
Leadership:
- Plans, organises and prioritises to ensure activities are delivered on time and to a high standard
- Sets direction for the team, ensuring people are inspired and setup to deliver against this
- Proactively aligns key stakeholders in a clear and timely fashion
Collaboration and teamwork:
- Builds strong and trusted relationships with internal and external stakeholders
- Galvanizes internal and external stakeholders behind initiatives, inspiring others to follow them
- Always operates in a values-led way, consistently acting with integrity
Strategic thinking:
- Identifies actionable insights for the brand to capitalise on
- Defines and prioritizes the “jobs to be done” on the brand, and lines-up the right resources against these
- Consistently refers to the strategy when making decisions and communicating to stakeholders.
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Head of Brand
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Staines, United Kingdom Pilgrims Europe Full timePurpose An opportunity has arisen for a Head Of Brand to join our UK Marketing team and lead one of our Power Brands. Our Power Brands (Richmond and Fridge Raiders) have been on a transformational journey over the past 5 years, diversifying into new categories, evolving their positioning, and strengthening their brand equity. In fact, they have grown +124%...
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