Head of Brand and Content 12month FTC.

3 weeks ago


Newcastle upon Tyne, United Kingdom Parkdean Resorts Full time
Job Description

Are you ready to make a lasting impact and bring our brand to life? Parkdean Resorts is looking for a visionary Head of Brand and Content to lead our talented content team, crafting everything from captivating TV ads to engaging digital content that brings the joy of our parks directly to our guests.

Every campaign, every piece of content, and every image will be your canvas to showcase the energy and excitement that make Parkdean Resorts a favourite across the UK. If we’ve grabbed your interest, we’d love to hear from you

So, why Parkdean Resorts?


Well, besides the one-of-a-kind team culture and stunning locations across the UK, we can offer:

  • Up to 50% off holidays with us
  • 25% off holidays for friends and family
  • 30% off park activities, food and drink
  • Clear career progression pathways


We want to be a force for good for our parks, people, and planet. Our passion is to secure the sustainability of our business, create positive change, and leave a green footprint for future generations to enjoy.

What you will be doing...


As our brand visionary, you’ll set the tone and direction for how Parkdean is experienced across every touchpoint. With a flair for storytelling and strategic thinking, you’ll shape a brand strategy that builds our visibility and connects with our guests. You will:

  • Lead the Studio Brand & Content team, ensuring they are organised, focused, specialist and inspired.
  • Embed a differentiated, high-impact brand strategy that provides the platform for increased awareness and consideration, ensuring brand guidelines are adhered to across all content, at all times, guaranteeing a consistent look and feel.
  • Plan, prioritise and manage content workloads across multiple projects at any one time.
  • Develop and manage all internal and external creative output – across print, broadcast and digital channels.
  • Introduce new tech and processes to ensure clear ownership, deliverables and progress are articulated at all times.


Some of the skills we’re looking for:


  • Strong experience of developing omni-channel creatives and campaigns.
  • Strong understanding of brand positioning strategy.
  • Strong experience of managing multi-disciplinary production teams.
  • Ability to build, lead and mentor a dynamic in-house design team and creative agencies.
  • Experience working under pressure in a fluid, fast-paced, work environment with multiple stakeholders.


Whatever you do, please don’t filter yourself out We are often flexible when considering an applicant’s skills and experience for a role. So, don’t be put off if you don’t tick all the boxes.


Are we the right fit for you?


At Parkdean Resorts we don’t leave unforgettable moments to chance.

We pitch in, we have fun, and we grow, challenging and inspiring each other to make great things happen every, single, day. We’re the people people, Parkdean people - we’re family, ensuring holiday happy is never far away.


Parkdean Resorts is committed to Safeguarding and promoting the welfare of Children and Adults at Risk. Background checks including DBS (or equivalent) will be carried out if appropriate.

We want to do all we can to create an environment and recruitment process where people feel safe and comfortable to talk about disability. For any reasonable adjustment requests, please contact the team at -resorts.com.



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