Skilled Summers | Social Media Executive

3 days ago

Manchester, United Kingdom Skilled Summers Full time

Skilled Summers is a premium J1 cultural exchange provider recruiting talented individuals from the UK and worldwide to work at top summer camps across North America, we are expanding our operations into Asia with an exciting new travel concept, and are looking for some who would relish the challenge of building a competitive brand.
We are seeking a passionate and experienced Social Media Manager, Content Creator, and Brand Developer to join our dynamic, small team.
This role offers a unique opportunity to shape the online presence and branding strategy for an established travel brand, a small charity and an exciting new venture.
If you are enthusiastic about travel, have a proven track record in social media management, and thrive in a fast-paced, creative environment, wed love to hear from you.
Key Responsibilities: Social Media Management: Create, manage, and oversee all social media channels for two main distinct brands (an existing travel brand and a new brand) and also our charity arm which will be linked to the travel brands.
Develop and implement content calendars and scheduling strategies to ensure consistent, engaging posts across platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.).
Monitor social media trends, algorithms, and best practices to optimise performance.
Content Creation: Produce high-quality, engaging content, including short-form videos, reels, photo edits, and graphics.
Write compelling captions and posts tailored to each platforms audience.
Edit videos and images using industry-standard software to create professional, brand-aligned visuals.
Brand Development: Develop a cohesive and recognizable brand identity for the new travel venture while strengthening the presence of the existing brand.
Understand the unique needs of the travel industry and target market to create authentic and effective branding strategies.
Collaborate with the team to design and execute campaigns that resonate with our audience and reflect brand values.
Influencer and Community Engagement: Build and maintain relationships with travel influencers and content creators to amplify brand visibility.
Foster an engaged online community through interactive posts, responses to comments/messages, and creative campaigns.
Advertising and Analytics: Plan, execute, and optimise paid and sponsored ad campaigns on social media platforms to drive traffic, engagement, and conversions.
Analyze performance metrics and prepare reports to evaluate the success of campaigns, using insights to refine strategies.
Project Management: Maintain a well-organised schedule and prioritisation of tasks to meet deadlines and ensure seamless content delivery.
Work collaboratively with other team members and departments to align social media activities with broader business goals.
Requirements: Experience: Minimum of 3 years of experience in social media management, content creation, and brand development, preferably within the travel industry or similar demographic targeting 18-35 Passion for Travel: A deep understanding and enthusiasm for travel, with an ability to connect with the wanderlust-driven audience.
Influencer Connections: Existing relationships or experience working with travel influencers is highly desirable.
Technical Skills: Strong editing skills for video and photo content, with proficiency in tools such as Adobe Creative Suite, Canva, or similar software.
Advertising Expertise: Knowledge of running sponsored and paid ad campaigns on platforms like Meta (Facebook/Instagram) and TikTok is desirable.
Strategic Thinking: Proven ability to build and develop a brand, including crafting and executing comprehensive strategies.
Organisational Skills: Highly motivated, detail-oriented, and capable of managing multiple projects simultaneously.
Communication: Excellent written and verbal communication skills, with a creative flair, ability to work under own initiative.
What We Offer: Competitive salary package.
Flexible work environment with a mix of in-office (Manchester) and remote working.
Multiple opportunities to travel to North America and Asia and gain hands-on experience in the travel industry.
A collaborative and supportive team passionate about making an impact.
Room for professional growth and creative freedom to shape two unique brands.
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