Social Media Executive

3 months ago


Manchester, United Kingdom CTI Digital Full time

We're looking for a skilled and experienced Social Media Executive to join our Brand Communication team to work on a number of exciting client projects. Our Social Media Executive will be responsible for implementing social media strategies across the agency’s portfolio of brands. Looking after the full social media activation, including content creation, amplification and activity reporting.

The role will work closely with our Head of Social and Influencer, and internal brand guardians, in order to optimise content, ensure it delivers against brand objectives and push each brand’s social presence driving growth and engagement.

**What will my day look like?**:

- Monitor and manage multiple brand’s social media presence to drive strong follower growth and engagement across key platforms (Instagram / TikTok / Facebook) in line with the wider marketing strategy and campaign activations.
- Content production across multiple social formats including static photography, reels and stories. Delivering and owning the full process from creative ideation to capturing lo-fi photography/videography to editing in-app platforms.
- Write impactful content in line with varying brand portfolio’s TOV and become true brand guardians for each brand’s social presence.
- Campaign performance tracking and evaluation. Monitoring social media performance, reporting against KPIs and implementing content learnings for future planning.
- Support wider brand communication planning through regular platform trends and insight reports.
- Own community building and customer service across multiple platforms, delivering true brand engagement, whilst spotting opportunities for reactive influencer and UGC content amplification and partnerships.
- Manage influencer activations. From researching potential influencers to agent negotiations to the development of content briefing docs & delivery. Maintain strong relationships with influencers and potential partners.

**Key Skills & Qualities**:

- Proven experience in a social media executive role, ideally with a wider digital marketing background
- Track record of running social media accounts, including content creation and channel management
- Thorough understanding of leading social media platforms and best practices for each
- Finger on the pulse of current trends and popular content
- Ability to deliver a cohesive platform-by-platform plan that feeds into overall brand objectives and deliverables
- Comprehensive experience with social reporting dashboards
- Creative copywriting abilities
- Lo-fi content production skills ( short-form video / static )
- Outstanding attention to detail
- Good analytical and numerical skills
- Enjoys working part of a team

**Why CTI Digital?**:
Having recently received a £25 million investment, CTI is now on an accelerated path with growth in several areas across the business and its other brands. We are committed to ensuring our employees have the best possible opportunities to learn and develop along the way, offering continued professional development days for all levels of the business with a dedicated budget. We pride ourselves on providing high-quality services to clients and recognise the hard work that our staff do that's why we also offer many other benefits including:

- 28 days annual leave, in addition to the bank holidays
- Six days per year for your continuing professional development (CPD)
- Personal training and development fund
- Bonus scheme
- Workplace nursery scheme
- Health cash plan
- Cycle-to-work scheme
- Life assurance scheme
- Flexible working hours
- Employee Assistance Programme
- Annual subscription to Leafyard, a mental wellbeing platform
- Pension 4% matched
- Free breakfast on a Monday (if in the office)
- Company socials


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