Senior CRM Executive

8 hours ago


London Area, United Kingdom StrategiQ Full time

As a Senior CRM Executive within our Customer Experience team you’ll have a focus on CRM and help influence the way customers engage with brands. You’ll support the design, planning, execution and optimisation of CRM campaigns and customer journeys that increase engagement, retention and long-term customer value.You’ll be a committed learner, bringing high levels of curiosity and attention to detail to help you grow your understanding of CRM platforms, data, automation and developments in the industry and thinking about the opportunities they might bring. With support from those around you, you’ll be putting new ideas into practice, improving performance of our work for clients and growing your skills as you doIt's absolutely essential that you bring:A passion for CRM and lifecycle marketing, and enjoy exploring how data, tech and creativity combine to shape customer behaviour3-5 years in CRM focused roles either in-house or within an agencyPlatform experience, with skills to audit and optimise within platforms including Mailchimp, Klaviyo and DotdigitalCampaign design & management, owning end-to-end design, management, production, delivery and analysis of all BAU Campaigns (email & SMS). This means everything from the initial brief to content, targeting, data selection, campaign deployment and reportingYou'll be responsible and accountable for:Hands on delivery; drawing on the data and bringing original thinking, innovative ideas, best practice and results to clientsManaging client content plans, ensuring they are up to date and content aligns with the client’s strategyEvaluating and improving the performance of CRM campaigns for your clients, proactively making recommendations and adjusting our approach to deliver the high-performance for our clientsIdentifying opportunities through analysis of data, for example opportunities to target new customer segmentsReporting on your work and supporting Client Directors or Client Managers to demonstrate the impact of our workDelivering high-quality work that meets agreed budgetsIdentifying opportunities with new CRM channels, testing and developing our approach aligned to the department strategyFind out more at StrategiQ Careers - https://strategiq.co/culture/careersStrategiQ is the Brand x Performance agency. We combine the art of brand storytelling with the science of marketing performance to create New Future Value™.We are a team of award-winning, value-creation specialists, spanning every brand and marketing discipline. We empower business leaders and marketing to thrive in the face of change. We do this through tailored programmes of work that optimise, accelerate and innovate marketing activities. Working at StrategiQ means joining a group of passionate, dedicated and visionary people; a melting-pot of personalities, skill sets and specialisms.



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