Head of Marketing

1 week ago

City of London, United Kingdom BMS Performance Full time
Job Description

  • Head of Marketing opportunity
  • Maternity Cover role
  • Join a growing team and work closely with the Head of Marketing to shape and execute a comprehensive marketing strategy.
  • Plan and activate engaging campaigns across earned, owned, and paid digital channels.
  • £70-74k



Are you an experienced and talented marketer looking for a new challenge? We have an exciting opportunity to join our established client's benchmarking and accreditation business as a Head of Marketing.


Our client: Our client is a renowned leader in benchmarking and accreditation. They are committed to providing high-quality products and services to several different industries. This is your chance to join a dynamic team where you will have the opportunity to make a significant impact and contribute to the continued success of this business unit.


Job Purpose: As the Head of Marketing, your primary responsibility will be to help the team to plan, activate, and manage multiple marketing campaigns across various digital channels. Your strategic efforts will focus on strengthening brand credibility, increasing visibility, and driving demand for several accreditation products.


Role responsibilities:


  • Define audience segments and ensure product positioning, and value propositions resonate with our audience.
  • Working in tandem with the commercial and research teams, enhance our go-to-market strategy to improve market penetration and engagement.
  • Support the delivery of £2m in content marketing revenue. Be comfortable interfacing with commercial clients and confident in speaking across a range of digital channels, including email, paid media and social media.
  • Manage marketing budgets and ensure they are deployed to maximum efficiency
  • Prepare and deliver targeted email campaigns with high-quality content and effective audience segmentation.
  • Regularly present results and learnings to commercial stakeholders
  • Utilise Pardot and Stripo to produce customizable email templates for improved efficiency.
  • Support the development, maintenance, and optimization of landing pages.
  • Collaborate with key stakeholders, including Sales, Product Directors, Researchers, and the wider Marketing Team.


Role requirements:


  • Minimum 5 years of B2B marketing experience, including managing awards and/or research/accreditation programs.
  • Strong experience in managing marketing teams
  • Strong understanding of B2B lead generation best practices across digital channels.
  • Proficiency in marketing tools such as Pardot, Sprinklr, Stripo, and Canva.
  • Extensive experience in social media marketing.
  • Ability to manage and activate paid campaigns (social and search).
  • Knowledge of SEO best practices.
  • Previous experience working closely with sales teams.
  • Familiarity with Analytics tools, such as Google Analytics.
  • IT literate with proficiency in MS Office, advanced Excel.


Benefits:


  • 25 days of annual leave and discretionary gifted days.
  • Access to LinkedIn Learning for training and upskilling.
  • Flexible working arrangements to promote a healthy work-life balance.
  • We are an equal opportunities employer, embracing diversity and welcoming applications from all qualified individuals.


Location: The position of Head of Marketing is based in Central London.


BMS Performance has spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.


If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.

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