Head of Marketing

2 weeks ago

london, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

Head of Marketing - B2B Publishing - London - 12 Month Mat Cover Contract


*You must have at least 6 years' commercial experience in creating and delivering Marketing campaigns for Global B2B subscriptions / publishing products, events, awards, rankings, accreditations, or benchmarking products and team management experience in order to be considered for this role*



This is an exciting opportunity to join a fast growing B2B publishing business a Head of Marketing for 12 months to cover Maternity Leave. The successful candidate will take a lead role in developing the marketing strategy and delivering it across a portfolio of subscription & intelligence products, events (conferences and awards) and client marketing solutions.


Leading a marketing team of seven, you will have strong experience in B2B publishing or intelligence/research/benchmarking or accreditations products with a track record of revenue growth.


Requirements:


  • At least 6 years' B2B marketing experience (publishing, subscriptions, events, benchmarketing, accreditation products, etc)
  • Experience with Salesforce, Pardot, Marketo, or similar preferred
  • Strong team management experience
  • Experience working with sales / business development functions
  • Significant experience in analysing data and the ability to convert data into meaningful insight
  • Significant experience working in Analytics tools (e.g. Google Analytics)
  • Significant experience in owned, earned and paid marketing channels
  • IT Literate; MS office, advanced Excel


Main responsibilities:


  • Identify audience segments to ensure product positioning and value propositions align with needs.
  • Boost brand awareness for products by strengthening the narrative around rankings, awards, subscriptions, and events.
  • Collaborate with the commercial and research teams to enhance go-to-market strategy, improving market penetration and engagement.
  • Create a top-tier framework for marketing awards and research/surveys to build brand equity and generate commercial opportunities.
  • Optimize the submissions process for better targeting, conversion rates, and a seamless user experience.
  • Increase year-over-year submissions across all awards and rankings products.
  • Support the achievement of £2m in content marketing revenue, confidently engaging with commercial clients and communicating through various digital channels, including email, paid media, and social media.
  • Work with the team to measure marketing ROI and reduce cost per acquisition (CPA).
  • Oversee subscriptions marketing programs to drive demand and convert potential customers.
  • Manage the events marketing team and collaborate with senior stakeholders to implement an efficient program that attracts delegates and attendees.
  • Regularly present results and insights to commercial stakeholders.
  • Foster a culture of innovation, experimentation, and knowledge sharing.
  • Lead a team of marketers, supporting their career development, goal-setting, and conducting quarterly performance reviews.



This is initially a 12 Month contract, with the possibility of being extended or turning permanent beyond this.



Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website for future positions that may be of interest.



Key words: head of marketing, marketing, b2b, publishing, events, conferences, senior marketing, publishing, awards, accreditations, rankings, benchmarking, campaign, channel, media, analytics, strategy, email, social media, digital, online, PPC, conversion, FTC, contract, interim, London, UK.

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