Head of Marketing Strategy

6 months ago

London, United Kingdom House of CB Full time
JOB DESCRIPTION

We have an exciting opportunity for a passionate Head of Marketing Strategy to join House of CB 

The Head of Marketing Strategy will develop a long-term marketing strategy and oversee brand marketing and creative direction across all channels for the development of the HOCB brand.


RESPONSIBILITIES

• Develop and maintain annual marketing calendar, working with founder and stakeholders to outline strategies that expand reach and build brand affinity.

• Working closely with the creative, marketing and sales teams to create advertising campaigns and promotions and ensure team leads are executing to drive results.

• Developing and understanding the budgets for marketing research to inform the organisation’s marketing strategies.

• Coordinating the marketing projects from beginning to end

• Overseeing the brand marketing campaigns, once implemented.

• Communicating the marketing plan with the head of marketing and team

• Develop go-to market strategies and tactics to drive meaningful launches that deliver on key KPIs scaling to key business priorities.

• Ideate and lead global marketing strategies across creative campaigns, partnerships, and retail to expand international market presence and awareness.

• Ideate and execute on creative, out-of-the box partnerships that anchor brand messaging and content.

• Coordinate with the head of Marketing and their team across marketing verticals, supporting them in channel expertise, and 360 strategic thinking.

• Outline short-term and long-term KPIs for social media and ecommerce.

• Track data on social platforms and google analytics to analyse and translate into consumer insights.

• Led team brainstorms, providing upfront brief and real-time workshopping for unique, effective campaign ideas. 



SKILLS AND EXPERIENCE

• You need to have at least 5 years Senior level Marketing experience preferably within Fashion or Beauty

• Proven experience creating and developing a marketing strategy from start-up to scale-up would be highly desirable.

• Extremely strong skills across all areas within marketing is very important – Digital, Shopper, Content, Copywriting, Print, Social Media, Brand and Campaigns etc.

• Strong leadership experience is very important, experience in recruiting and managing a team 

• Proven experience managing a marketing budget



WHO WE ARE

At our core we are a brand created for real women, by women, who own their identity and femininity. A cult status fashion brand founded by the then 17 year old Conna Walker, we now have a huge online presence, multiple stores in the UK and USA and concessions in Australia.


We are an Equal Opportunity Employer. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.



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