Marketing Campaign Data Lead

2 weeks ago

Bellshill, United Kingdom Kick ICT Group Ltd Full time
Job Description

Kick ICT Group

Kick ICT Group is one of the fastest growing providers of IT Services in the UK, with a talented and highly skilled team that provide outstanding service and value to our customers.


Founded in April 2015 by CEO Tom O’Hara, Kick has grown rapidly with acquisitions playing a vital role in shaping Kick as a respected leader within the industry. Since 2015, nine acquisitions have been made. These acquisitions alongside our strong organic growth have been the key elements in our ability to scale and expand the range of services and levels of expertise that Kick provides to our customers.


Combining over 40 years of expertise and service from respected industry players, Castle and Talon, our five divisions, Technical, Dynamics, Infor, Communications and KickSecure allow us to deliver tailored expertise to each customer.


We pride ourselves on our commitment to providing outstanding IT solutions, services and support. Yet we believe that it's how we work with people that is most important to us.


You can trust in our expertise.


The Role

BASE LOCATION: Bellshill

SALARY: Up to £35K - Depending on skills and experience

WORKING PATTERN: Permanent I Full-time (35 hours per week)

REPORTING TO : Head of Marketing


We are excited to announce an opportunity for a Marketing Campaign Data Lead to join our team. This permanent position plays a critical role in supporting Kick ICT's ambitious growth by leveraging data to drive targeted marketing initiatives and nurture new business opportunities.

Role Overview: As the Marketing Campaign Data Lead, you will work closely with the Head of Marketing and New Business team to create insight-driven strategies that align with our growth objectives. You will landscape and organise data to support lead nurturing, cross-sell, and upsell strategies across our divisions, delivering actionable insights that maximise customer value.

In this hands-on role, you will be responsible for tailoring data to meet specific campaign briefs, ensuring our marketing efforts are impactful and data-driven. This position requires collaboration with various teams, including Sales and Marketing, to align data strategies with broader business goals and drive successful outcomes.


Key Responsibilities

  • Partner with the Head of Marketing to develop customer and contact strategies that support business objectives.
  • Collaborate with the Marketing team to provide tailored data insights for campaigns, ensuring accuracy and relevance.
  • Work with the New Business team to identify, organise, and nurture data to support sales opportunities.
  • Optimise CRM data for campaigns, focusing on accuracy and usability to drive marketing impact.
  • Support the development of Ideal Customer Profiles (ICPs) and collaborate with teams to analyse account planning outcomes, identifying key insights that inform marketing and sales strategies.
  • Engage with stakeholders to align data strategies with business objectives, bridging data and sales teams to support broader goals.
  • Develop and refine reports and dashboards to track campaign performance, lead nurturing outcomes, and customer engagement.
  • Ensure data processing aligns with data protection laws and Kick ICT's data privacy policy.
  • Identify CRM platform improvements and work with relevant teams to implement changes.
  • Monitor data quality, providing recommendations for continuous improvement.


What do I need?

  • Minimum 2 years of experience in data-driven marketing or a similar role.
  • Proficiency with CRM platforms, data analysis, and report/dashboard creation.
  • Strong analytical skills with the ability to derive actionable insights from data.
  • Excellent organisational and communication skills, with a collaborative mindset.
  • Knowledge of data protection legislation and privacy best practices.
  • Articulate, great interpersonal skills and able to communicate effectively and confidently with colleagues at all levels


Benefits

  • Competitive salary
  • 30 days annual leave (plus a birthday holiday)
  • Additional Service Days
  • Group personal pension plan
  • Private medical insurance scheme
  • Hybrid Working
  • Life cover (2 x final salary)
  • Cycle to work scheme


Kick ICT Group recognise the value of a diverse workforce and are committed to making our working environment inclusive for all.

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