Head of Paid Social
4 weeks ago
We're seeking an innovative and technically-minded Head of Paid Social to lead advertising strategy and execution across core social platforms. This role will report to our Managing Director and will be instrumental in developing advanced campaign strategies and our team's operational capabilities.
Key Responsibilities
- Set the strategic direction of the paid social team across multiple platforms (Meta, TikTok, Snap, Pinterest etc.)
- Ensure high standards of execution are maintained across our client portfolio, inclusive of shaping internal training resources
- Evolve and maintain best practices for campaign management, testing, and optimisation
- Drive the integration of first-party data and custom technology solutions into paid social strategies alongside closer alignment with our paid search team
- Manage and mentor our growing team of five paid social specialists
- Contribute to new business opportunities, inclusive of pitching
- Collaborate with our data scientists and engineers to build custom solutions to client challenges
- Pioneer new approaches to paid social that leverage emerging technologies and platform capabilities
- Drive innovation in measurement and attribution methodology
Why WeDiscover
Our mission is to inspire and influence great companies to grow — defining the future of marketing.
WeDiscover is a leading UK-based performance marketing and technology agency. Since our launch in March 2020, we've grown from a two-person start-up into a thriving team of 45+ (and growing 50% a year), building solid foundations in both media and technology. Beyond our agency services, we pride ourselves on inventing impactful marketing technology that keeps our clients ahead in an ever-evolving, competitive landscape. Over the past year, our achievements have been recognised with more than 21 awards, including the prestigious Deloitte Technology Fast 50 UK and Best Large Agency in Europe.
WeDiscover is founder-led, with no outside investors, allowing us to stay true to our vision. Our leadership team brings vast experience across digital marketing, technology, and analytics, setting the tone for excellence and continuous innovation. We believe in ‘doing good while doing well,’ fostering a culture where success goes hand-in-hand with a positive impact.
As Head of Paid Social, you will report directly to the Managing Director. This is an exciting opportunity to shape a leading department within the agency, allowing you to build its direction, culture, and impact from the ground up. If you want to make your mark in a fast-growing, award-winning agency with the freedom to drive change, this role is for you.
Desired Skills, Qualities & Experience
- Proven track record of managing enterprise-level paid social budgets (£1M+ monthly)
- Deep understanding of social media platforms' advertising capabilities and API infrastructure
- Experience with marketing automation and programmatic solutions
- Strong technical aptitude and ability to work with custom marketing technology
- Demonstrated experience with data analysis (statistical modelling a bonus)
- Knowledge of privacy-first marketing approaches and first-party data strategy
- Experience utilising MMPs for deep linking and attribution desirable
- Outstanding communication and presentation skills - we want you to be able to articulate your ideas to a wide audience
- Team management and mentoring experience
- Proficiency utilising analytics platforms and attribution models to help guide investment decisions
- Experience working with multi-functional media teams preferred
- Experience of a variety of business verticals and differing paid social strategies
- Knowledge of CDP/DMP platforms and data architecture
- Experience with API integrations and marketing technology applications
- Understanding of machine learning and its applications in marketing
- Strategic thinker with an analytical mindset
- Innovation-driven approach to problem-solving
- Strong leadership and team-building capabilities
- Ability to balance technical expertise with commercial acumen
- Fascinated by the intersection of marketing and technology
- Adaptable and eager to trial new technologies and methodologies
Why work at WeDiscover:
In return for your work, time and skills, we offer a competitive salary and some additional benefits:
- Significant Career Advancement : Be part of a fast-growing agency where your contributions will have a direct impact on our growth and culture. You’ll have the opportunity to shape the direction of the business, joining at a pivotal stage in our journey.
- Equity in the Business : Gain ownership in WeDiscover through our EMI Options Scheme, allowing you to share in the success you help create.
- Work Flexibility : Choose to work remotely, from our London office, or a mix of both—whatever works best for you.
- Top of the Range Tools : We provide top-quality equipment, including a high-spec laptop, screens, and access to our bespoke technology, ensuring you have everything you need to succeed.
- Generous Time Off : Enjoy 28 days of annual leave (plus the usual bank holidays) and the option to take a 5-week paid sabbatical after 5 years of service to refresh and recharge.
- Wellness & Wellbeing : Get a £40 monthly wellness subscription to your choice of services like Calm, Headspace, Huel, Thriva, or a gym membership to support your well-being.
- Volunteering & Giving Back : Take two volunteering days per year to give back to a cause you care about.
- Continuous Learning : Access a £200 annual learning fund for books, courses, or subscriptions. Our culture of continuous training supports both technical skills and broader business acumen development.
- Inclusive Culture : We’re committed to building an inclusive, positive environment where success is shared, and everyone feels supported in achieving their best.
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