Head of Paid Social

4 days ago

London, United Kingdom WeDiscover | Performance Marketing & Technology Agency Full time
Job Description

We're seeking an innovative and technically-minded Head of Paid Social to lead advertising strategy and execution across core social platforms. This role will report to our Managing Director and will be instrumental in developing advanced campaign strategies and our team's operational capabilities.

Key Responsibilities

  • Set the strategic direction of the paid social team across multiple platforms (Meta, TikTok, Snap, Pinterest etc.)
  • Ensure high standards of execution are maintained across our client portfolio, inclusive of shaping internal training resources
  • Evolve and maintain best practices for campaign management, testing, and optimisation
  • Drive the integration of first-party data and custom technology solutions into paid social strategies alongside closer alignment with our paid search team
  • Manage and mentor our growing team of five paid social specialists
  • Contribute to new business opportunities, inclusive of pitching
  • Collaborate with our data scientists and engineers to build custom solutions to client challenges
  • Pioneer new approaches to paid social that leverage emerging technologies and platform capabilities
  • Drive innovation in measurement and attribution methodology

Desired Skills, Qualities & Experience

  • Proven track record of managing enterprise-level paid social budgets (£1M+ monthly)
  • Deep understanding of social media platforms' advertising capabilities and API infrastructure
  • Experience with marketing automation and programmatic solutions
  • Strong technical aptitude and ability to work with custom marketing technology
  • Demonstrated experience with data analysis (statistical modelling a bonus)
  • Knowledge of privacy-first marketing approaches and first-party data strategy
  • Experience utilising MMPs for deep linking and attribution desirable
  • Outstanding communication and presentation skills - we want you to be able to articulate your ideas to a wide audience
  • Team management and mentoring experience
  • Proficiency utilising analytics platforms and attribution models to help guide investment decisions
  • Experience working with multi-functional media teams preferred
  • Experience of a variety of business verticals and differing paid social strategies
  • Knowledge of CDP/DMP platforms and data architecture
  • Experience with API integrations and marketing technology applications
  • Understanding of machine learning and its applications in marketing
  • Strategic thinker with an analytical mindset
  • Innovation-driven approach to problem-solving
  • Strong leadership and team-building capabilities
  • Ability to balance technical expertise with commercial acumen
  • Fascinated by the intersection of marketing and technology
  • Adaptable and eager to trial new technologies and methodologies
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