Customer Relationship Management Specialist

1 week ago

manchester, United Kingdom Forward Role Recruitment Full time

CRM Specialist

Retail

Up to £35,000

Hybrid working – 2 days in the office and 3 remote

Bolton

Fantastic benefits including unlimited holidays


Forward Role are working with an established, family owned, global retailer to recruit a CRM Specialist.


This business has an unrivalled company culture, here’s some of the reasons why…

  • “Retails #1 Best Company To Work For”
  • No 9-to-5 grind here What matters is results, not hours. Get the job done when and where it works best for you
  • Autonomy and freedom to plan your day around what works for you
  • Success is measured by your results, not by how long you’re logged in
  • End of year and half-year company-wide events, as well as the usual Xmas do and many more
  • Unlimited holidays with a minimum of 25 days plus bank holidays


The role:

Joining a Marketing team of 12 and reporting into a Head of Digital with a wealth of experience in some of the most well-known retailers, this role will take ownership of the CRM channel.


Responsibilities:

  • Support on the development of CRM strategies with the aim to improve conversion and customer lifetime value across 4 main online territories.
  • Own the build, execution and reporting of CRM journeys primarily across email, and lead in adding SMS to the plan.
  • Conduct weekly and monthly reporting to understand and visualise to relevant stakeholders what is and isn’t working, turning your insights into actions.
  • Support the wider digital team with the CRM aspect of the Marketing Calendar. This includes briefing into the creative team and proofing sends for approval.
  • Build and optimise CRM segments within the customer database, ensuring to deliver the right message at the right time in the journey.
  • Develop and launch customer insight strategies – including surveys – to better understand customers.
  • Launch and track A/B tests across campaigns, automations and channels to ensure to continue to improve CRM activities.
  • Work closely with cross-functional teams, including Marketing, Trade, Merchandising and the Customer Service team, to ensure seamless execution of CRM and email marketing.
  • Monitor competitor campaigns within the market to inform future e-mail strategy.


What you will need:

  • 2+ years’ experience in a CRM role.
  • A strong analytical background using Microsoft Excel and GA4, as well as third party reporting tools are desirable.
  • Experience using Klaviyo and Shopify Plus is advantageous.
  • Highly organised and process driven.
  • Comfortable recognising and adopting brand tone of voice when writing copy.
  • Ability to work independently and as part of a wider team.
  • Good stakeholder management.

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