CRM Manager

1 month ago

Manchester, United Kingdom Adanola Full time
Job Description

After a huge recruitment year our database is primed and ready to be nurtured through our CRM funnel. Reporting directly into the Head of Digital and CRM, you will lead Adanola’s CRM strategy focusing on the retention of our most engaged and valuable customers.


About your responsibilities:

BAU

  • Build and execute a CRM strategy, with quarterly deliverables in place that align with our business pillars.
  • Measure all email and loyalty performance on a weekly / monthly and quarterly basis, keeping a pulse on results that feed our business goals and strategy.
  • Deploy frequent segmentation and creative testing to ensure we are continuously evolving.


CRM

  • Carve and execute an effective CRM strategy that can be applied across all markets including; UK, US and ROW.
  • Lead the segmentation strategy across all email marketing touchpoints from; campaign launches, to performance flows and loyalty on-boarding.
  • Segments should be optimised by customer value to ensure all cohorts are being accounted for, content should be led by data insight and optimised for outcome.
  • Ensure all email content is on brand and built to serve a clear purpose.


Loyalty

  • Ensure our Loyalty programme is frictionless, always looking for ways to continuously optimise our offering to ensure all users are moving through the tiers with ease and maintaining a strong participation rate.
  • Full end to end management of our loyalty partner to ensure the relationship is working as effectively as possible, challenging where necessary.
  • In depth understanding of the returning customer model and how this can be amplified through CRM tactics and rewards style marketing.


Customer Data Management

  • Nurture the relationship with our email platform provider to ensure we are ahead of updates, industry news and are considered for any alpha, beta testing.
  • Ensure we are compliant, with the latest GDPR legislations in place at all times.
  • Maintain all APIs across the platform to ensure all data is fully integrated across our e-commerce and digital offering.


Team Management

  • Working closely with our trading team to utilise email marketing as an effective tool to drive business performance and category priorities.
  • Working closely with our marketing team to ensure our email marketing strategy is aligned with our key brand moments and weekly trading priorities.
  • Sharing insights with relevant team members to encourage a collaborative approach across the business.
  • Managing a growing team of direct reports you will lead our CRM department.


About you:

  • We are looking for a CRM expert with 5+ years’ experience. A background in E-commerce would be essential
  • Experienced at a high level across email data platforms such as Klaviyo, Ometria and Loyalty Lion.
  • We love a team player, we are a lean team and it is essential that you have the skills and attitude to work collaboratively across all departments.
  • We are looking for a E-mail expert, you will live and breathe the platform and have a full understanding of all the capabilities available.
  • You will be familiar with loyalty style marketing schemes and able to hit the ground running with our rewards programme that is already in place.
  • You can pull, interpret, and analyse platform data and have the ability to translate this insight to your colleagues where relevant.
  • You’re able to think strategically about the Adanola brand as well as rolling up your sleeves to get stuck in with wider team tasks if need be.
  • You have extremely strong verbal and written communication skills.
  • Able to independently build and deploy a strategy that is aligned with our business goals and pillars.
  • Showcase strong analytical & technical skills with the ability to troubleshoot regular Klavio issues.
  • Showcase strong understanding of returning customer model, interpreting key metrics with the ability to take action and drive improvements from this analysis.


Why Adanola?

We're on a mission to becoming everybody's everyday uniform and we need great people with great attitudes to help work towards that. Adanola genuinely cares about the people we employ and as we grow will continue to always put People, Product and Profit, in that order. We're just getting started so you need to be ready to roll your sleeves up and get stuck in but in the most exciting and challenging way.


As well as that, we offer a list of benefits to our Ada employees:

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