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Social Media Executive

1 month ago

Wilmslow, United Kingdom The Citation Group Full time
Job Description

Social Media Executive


Reporting to: Group Content & PR Lead

Location: Hybrid (2 days a week based in our Wilmslow HQ)

Hours of Work: 37.5hrs per week

Contract: Permanent


Are you creative, brimming with ideas and looking for an exciting career in social media? We are seeking a Social Media Executive to join our brilliant Content Marketing team. This position is perfect for someone who likes to keep their finger on the pulse on trending topics and passionate about creating engaging and compelling communication in the ever-evolving social media landscape.


Role overview:

As a Social Media Executive, you’ll play a vital role in shaping our online presence and engaging our target audience. We’re B2B, but we’re not boring – we want to stand out and make our social content disruptive.

Your responsibilities will include managing and reporting on our social media accounts, creating social content calendars, scheduling posts, community management and bringing fresh ideas and creativity to our social media accounts to drive leads. We want to build a presence across target online communities and groups, making sure we're part of and leading the social conversation in our space.


You’ll work alongside our fabulous Content Marketing team and reporting into our Group Content & Social Lead where you will be responsible for driving leads into our business through social media.


What you’ll be responsible for:

  • Handle day-to-day management of all Citation Group’s social media platforms
  • Plan and schedule posts for all accounts efficiently using Hubspot
  • Strategically plan and schedule content for specific occasions, such as awareness weeks and partnership and product launches.
  • Report on social performance across our Group platforms, sharing insights and ideas on how we can drive better engagement and reach.
  • Bring innovative ideas and creative concepts to our marketing plans, continuously reviewing and optimising social content to resonate and grow our audience.
  • Provide insights based on competitor tracking to help us stay at the forefront of industry trends – actively monitor competitor social media activities to identify opportunities and best practices.
  • Help us identify any engaging influencers relevant to our industry and product suite we may want to collaborate with to help raise brand awareness.
  • Champion our tone of voice and engage with our online community to build meaningful connections and interactions that show us as professionals with personality.


We want to reignite our social presence and platforms:

  • Bringing fresh new ideas across written, video and graphic media.
  • Utilise tools like Jasper AI and ChatGPT to craft engaging and compelling hooks.
  • Work collaboratively with our in-house Design team to develop eye catching social graphics, infographics and videos.
  • Take ownership of reporting and generating leads through effective social media activity.


At Citation, we’re all about culture and values, which means it’s really important for us to find someone we gel with. If you read the below and think “Yes That’s me” then you’ll fit in just fine:

  • A passion for social media and content.
  • Excellent understanding of social media platforms and scheduling tools.
  • Strong written skills and the ability to craft engaging social content.
  • Excellent organisational skills to manage multiple brands and accounts.
  • B2B experience desired but not essential.
  • Creative problem solver with a growth mindset.
  • Enthusiasm to learn and adapt in a fast-paced environment.
  • Proven ability to generate leads through social media marketing.


With our office in Cheshire and a presence in Australia, New Zealand and Canada, we’re poised for further growth If you’re ready to make an impact on a forward-thinking business and are a creative problem solver, we’d love to hear from you.