Marketing Executive
4 days ago
**BENEFITS**:
- Competitive salary
- Flexible working/office based
- 28 days holidays including public/bank holidays
- Free membership for you and a loved one plus 2 discounted memberships for family members or friends
- Employee benefits/rewards package & discount on retail and cafe products
- Workplace pension scheme
- Childcare voucher scheme
**The Role**
Working within a small, fast paced, creative marketing team, the Marketing Executive will help execute the brand and determine topline performance.
Under direction of the Marketing Manager, they will play a vital role in the implementation of the marketing strategy for Total Fitness. Commercially focused, creative and a meticulous organiser, the Marketing Executive while thrive in a hands on, fast paced environment.
**Marketing Campaigns and Support**
- Coordinate the execution of the central marketing campaigns across multiple channels
- Ensure that a coherent brand message is delivered across all communications and channels
- Handle local marketing requests generated at club level - both consulting on the most effective way to achieve their objective and supporting its execution. This includes; consulting with stakeholders, briefing the creative team, arranging campaign delivery across multiple platforms and ensuring effective execution
- Develop the high priority club marketing tools (printed) and manage their effective print/fulfilment
- Support the marketing team in new initiative and product launches
**Social Media**
- Help develop our social media presence and implement our content
- Copywrite and coordinate with our creative content producer to ensure a representative brand image
**Copywriting**
- Copywriting for website, social media and other channels
**Research and Analysis**
- Work alongside the support team to ensure that central competitor intelligence information is up to date
- Conduct ad-hoc research projects as required i.e. competition scanning, membership trends, consumer feedback, brand tracking
- Support the production of campaign related analysis as required
**Administration**
- Manage the relevant marketing budget lines effectively to ensure activity is optimal
- Liaise with suppliers on all aspects of cost relating to marketing activities
- Follow up on supplier invoicing and purchase orders
**Active Relationships**
- Fosters and develops effective employee relations between all departments and clubs at Total Fitness
- Maintains a strong and effective relationship with external agencies and suppliers
- Keeps effective internal communications
- Visit clubs as and when required
**Skills and Experience**
- University graduate qualification is desirable
- Minimum 2 years’ experience in a similar role
- A self-starter with lots of motivation
- Ability to work in a fast-paced environment and prioritise work to align with company and department initiatives
- A strong understanding of marketing and campaign activation
- High levels of organization and an ability to multitask
- Good copywriting skills
- Attention to detail
- A good communicator with an understanding of the importance of effective communication
- Good at building strong relationships and managing stakeholders
**Salary**: £23,000.00-£27,000.00 per year
**Experience**:
- Marketing: 2 years (required)
Licence/Certification:
- DBS Certificate (preferred)
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