Director of Sales and Marketing

3 weeks ago

Wembley, United Kingdom ASM Global - Europe Full time
Job Description

OVO Arena Wembley is one of the UK’s most legendary concert and events venues. With a rich history that goes back to its days as the Empire Pool and Sports Arena, the building has played host to numerous events including the 1948 and 2012 Olympics and for over 60 years, the 12,500 capacity Arena has seen some of the biggest names in music walk through its doors from Queen, The Rolling Stones and The Beatles to David Bowie, Cher, Michael Jackson, Madonna and ABBA.


About the Role


We are seeking a results-driven Commercial & Marketing Director to lead our commercial and marketing teams in achieving ambitious targets and exploring new opportunities for growth. The role focuses on maximising commercial, hospitality, and premium contributions, increasing venue ticket sales, and leveraging C&E (Conferences & Events) revenue streams in collaboration with the central C&E team and Destination Wembley. Additionally, the role will focus on building and maintaining strong commercial relationships with Wembley Park shareholders and ensuring effective promotion of events and positive PR opportunities.


What we can offer


Hosting events is what we do best, and we want our People to experience that too - enjoy access to discounted tickets to unleash your superfan for all your favourites.


You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days annual leave.


We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.

A healthy contribution of % Pension so that your golden years are spent ticking off the items on your bucket list.


Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield ; ASM will support with these unexpected costs. For you and any children.

We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.


We are visionaries: both physically and metaphorically When you join ASM you will be entitled to eye care vouchers and a contribution towards any glasses you require.



Your Responsibilities


  • Collaborate with the VP & General Manager to develop and implement a strategy that ensures all budgeted targets for the Commercial and Marketing teams are met.
  • Lead premium and off-manifest income campaigns to maximise sales across club seats, terrace suites, and lounges.
  • Oversee venue C&E (Conferences & Events) activity for the Commercial team, working with the central C&E team and Destination Wembley to maximise income from arena events.
  • Work with the Commercial team and stakeholders to optimise revenue from rooms and areas on non-arena event days.
  • In conjunction with the Marketing Manager, implement a marketing strategy to maximise venue sales and income across all areas.
  • Provide comprehensive marketing support to event hirers, maximise social media engagement, exploit PR opportunities, and continue the first-time award programme for new headliners.
  • Manage and develop strong working relationships with Levy Restaurants, the in-house caterers, ensuring alignment with business goals.
  • Manage and nurture the relationship with merchandise concessionaire, National Merchandise, to optimise revenue streams.
  • As a member of the senior management team, actively participate in key venue initiatives, including the development and execution of the venue's sustainability programme.
  • Deliver the highest levels of customer service, ensuring all guests leave with exceptional memories.
  • Promote teamwork across departments to enhance performance and business outcomes.



We are looking for someone with:


  • Proven track record in commercial and marketing leadership, preferably in events, hospitality, or venue management.
  • Strong strategic planning skills, with a focus on revenue growth and operational efficiency.
  • Experience managing stakeholder relationships and partnerships to support business objectives.
  • Proficiency in marketing strategy development, including digital marketing, social media, and PR.
  • Strong leadership and team management capabilities.
  • Commitment to sustainability and customer service excellence.


Recruitment Process Outlined:


1st Stage- Intro Call with Talent Team

2nd Stage- F2F Meeting with General Manager & Project Manager

3rd Stage – Presentation with Marketing VP


Inclusive Workplace


At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our employees, customers, and suppliers. Join us and make a significant impact from day one.


We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.


If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

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