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Marketing Communications Specialist

2 months ago

Kingston upon Thames, United Kingdom Reveal Media Full time
Job Description

Job Title: Marketing Communications Specialist

Department: Marketing

Location: Hampton Wick/Hybrid

Country: UK

Level: Individual Contributor

Reports To: Head of Marketing

Contract Type: Permanent, full time

Contracted Hours/Days: 37.5 hours per week


About Us


At Reveal, passion meets purpose. Our body-worn video solutions are more than just technology; they're a testament to our commitment to safety, innovation and change. Rooted in Europe, we've become a trusted ally for many police forces, local authorities, retailers and private organisations; helping to pioneer and drive the application of body-worn video in settings and geographies where we can see exciting potential. With an influence spanning over 40 countries, our mission to make a positive impact continues to gain momentum.


Purpose


As an experienced Marketing Communications Specialist, the key purpose of your role is to:

  • Support the Head of Marketing and Demand Generation Manager in executing integrated marketing campaigns with high quality content
  • Manage several key marketing channels, most notably physical and digital events and social media ensuring the delivery of key targets.


Your Responsibilities and Tasks

Event Management


  • Work alongside the Demand Generation Manager to plan and document the annual event calendar, comprising webinars, trade shows, exhibitions, conferences, customer user groups, and other innovative online formats, to meet the strategic needs of the business and in accordance with the annual budget.


  • Contribute to the quarterly and annual integrated marketing plans for target regions and verticals, specifically in relation to the event channel.


  • Project manage the event calendar using the assigned project management tool for effective cross-team collaboration and high quality event execution.


  • Using the event messaging and content plan from the Head of Marketing, manage and execute the day-to-day requirements and deadlines to ensure marketing events are executed to the expected quality, on time and to budget.


  • Work closely and collaboratively with all members of the Marketing team to ensure pre and post-event marketing activity and event logistics are executed to fulfil event KPIs.


Proactively engage with the Sales teams to co-ordinate, communicate and optimise the impact of events and meet the event KPIs.


  • Evaluate, select and manage new event vendors as needed.


  • Attend and oversee event execution, including running webinars, as required with the support of the Digital Marketing Assistant.


  • Monitor and report on results of events, and analyse results to shape future event selection and planning.


  • Keep ahead of industry trends and event developments to ensure Reveal is maximising all event marketing opportunities.


Content Creation & Management


  • Develop a content marketing strategy to support the breadth of markets we operate in and their associated marketing objectives.


  • Produce original written and visual content to support integrated marketing campaigns, in conjunction with the Demand Generation Manager and suppoted by the Digital Marketing Assistant, to ensure successful demand generation activity. Typical formats will include case studies, blog posts, email marketing campaigns, marketing and sales collateral, social media content, infographics, promotional items, and more.


  • Ensure all produced content is in alignment with Reveal brand messaging, tone of voice and style guide.


  • Ensure all produced content is syndicated and repurposed to its maximum potential, to support multiple markets and their associated marketing objectives.


  • As appropriate, ensure content is optimized for SEO best practices.


Social Media Management


Develop and execute social media campaigns across platforms, to increase followers, engagement and support demand generation activity.

Monitor trends, track performance metrics, and adjust strategies accordingly.

Manage and execute paid social advertising as appropriate to meet defined KPIs set by the Head of Marketing.

Your Qualifications, Technical Skills and Experience


Essential


  • 5+ years marketing, content or marketing communications experience,
  • 3+ years experience running successful international events marketing programmes, including virtual and physical events.
  • Demonstrable experience in creating high-quality written and visual content, utilizing external agencies as needed.


Desirable

  • Proven experience in developing and implementing a content marketing strategy
  • Excellent copywriting skills
  • Professional Marketing qualication i.e IDM, CIM etc.
  • Proficient working with international vendors and teams
  • Good working knowledge of Salesforce, Pardot, Canva and Asana.


Your Personal Skills and Attributes

  • Excellent project management and time management skills
  • High drive, ambition and energy
  • Excellent verbal and written communication skills
  • High standards with a quality-first approach
  • Adept to change and thrives in a fast-paced environment
  • Good attention to detail
  • Ablity to work to tight deadlines
  • Creative and experimental approach


This job description is not intended to be an exhaustive list of duties and responsibilities. You may be expected to perform different tasks as the needs of the business and your role evolve. Your job description will be reviewed and updated accordingly.


Working at Reveal


Joining Reveal Media isn't just about taking on a job—it's about being part of a family that champions change. We combine our passion for innovation with a genuine desire to make the world safer. Here, every challenge becomes an exciting project, every solution a collective win. Surrounded by a diverse, forward-thinking team, you’ll experience a culture where ideas flourish, growth is nurtured, and every day is an opportunity to make a real difference. And with an array of benefits tailored to your wellbeing and development, we ensure that while you're taking care of our mission, we're taking care of you.


Your Benefits


Private Medical Insurance : Your health matters, and we've got you covered.Birthday Off :

Celebrate your day your way – it’s on us.

Holiday Purchase : Need more downtime? Purchase up to an additional 5 days of holiday.

Employee Assistance Programme: Confidential 24/7 helpline and support for you and your immediate family.

Time for You : We value your personal time. That’s why we aim to finish work at 2pm on Fridays.

Better Working : We embrace hybrid working and, where it is operationally practicable, we support employees splitting their working time between the office and home.

Pension: Plan for tomorrow with our pension scheme via NEST.

Our Green Initiatives: Our commitment to a greener future isn’t just words – we take it seriously. As a result, we have set ourselves the ambitious goal of reducing our energy, carbon, and waste footprint to zero. We continuously review our operations against our sustainability goals and all our company cars are electric. We believe in investing in companies working towards a cleaner and greener future and we also reward any employee who uses or switches to using green energy …… because every step, big or small, contributes to significant change.


We are committed to embracing diversity and building an inclusive culture where all employees are valued, respected and listened to. All applicants to Reveal will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.