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Senior Brand Executive

1 month ago

Andover, United Kingdom Simplyhealth Full time
Our Brand & Creative team align to Simplyhealth’s objective of improving access to healthcare for all in the UK by building a greater public awareness of our brands and our social purpose; part of our Purpose & Vision strategy pillar. The Senior Brand Executive will report into the Brand & Creative Lead, supporting the vision and direction for Simplyhealth and Denplan to become nationally recognised, resonant brands. You'll be a key driver in the execution of Simplyhealth’s product-led vision and strategy, working alongside the Content Marketing and Design teams to ensure the brand is appropriately represented through a central campaign calendar for the full Simplyhealth portfolio.

Key Responsibilities

The Senior Brand Executive will be primarily responsible for delivering the brand infrastructure, championing the Simplyhealth and Denplan brands and ensuring consistency both across the business and externally. They will ensure that the value of brand is recognised and hold responsibility for embedding our vision across the business and beyond. They will own our brand guidelines, working closely with the Content, Product Marketing, Communications, Growth and CRM teams to ensure consistency in brand positioning.

Key driver in the execution of Simplyhealth’s product-led vision and strategy

Support the Brand & Creative Lead with brand portfolio management for Simplyhealth Consumer, Simplyhealth Corporate, Denplan B2B (dentists and corporates) and Denplan B2C (patients); able to prioritise against strategic brand objectives

Support the development, management, and implementation of Simplyhealth brand activities and campaigns to support the strategic initiatives of the business

Own the Simplyhealth and Denplan brand guidelines

Act as a brand ambassador to promote consistency and a guardian of the brand guidelines

Ensure activity is true to brand, whilst meeting the needs and requirements of Product Marketing, Communications, Growth and CRM team

Ensure activity is clinically sound, compliant and accurate, ensuring audit-trail (Resource Den) approval

Joint responsibility, alongside channel owners, to ensure campaigns are closely monitored, with robust OKRs in place