Brand Manager

1 month ago

Frimley Green, United Kingdom CV-Library Full time

Brand Manager

Location: Frimley, Surrey

Function: Marketing

SC Johnson is a fifth-generation family company built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid®, Glade®, Kiwi®, OFF®, Windex®, Ziploc® and more, in virtually every country. Through these household names, we are making a positive difference to the world around us. But we only succeed with the combined vitality and strength of our 13,000 people who we truly value and support in their pursuit of individual and shared goals.

About the Brand Manager role:

This role will lead brand strategy and execution, collaborating with Sales, Category, Demand Planning, Finance, and additional stakeholders to deliver best-in-class brand performance. This role is instrumental in driving business objectives related to sales, profit, and market share, with a focus on identifying brand growth opportunities, developing insights, and building strong customer partnerships.

Key responsibilities of our Brand Manager:

Brand Leadership: Partner with the Customer Marketing Manager to establish and implement robust trade and brand strategies, ensuring new product launches and core brand messages align with cluster and regional goals.

Customer Engagement and Brand Representation: Lead and present brand strategies to key customers, building strong partnerships through impactful launch plans and securing alignment on activation initiatives. Represent the brand during major customer meetings, including Brand Days, to drive alignment on strategy and execution at least twice per year.

Business Planning and Pricing: Provide strategic direction in annual business planning for key partners, including the development and execution of pricing and promotional strategies in collaboration with Sales.

E-Commerce Development: Actively participate and influence the e-commerce strategy, contributing to digital-first initiatives for the brand.

Special Projects and Packs: Oversee special pack strategies, ensuring alignment with brand guidelines and business objectives.

Retail Excellence: Drive excellence in execution at POS by coordinating with Category Management, Shopper Marketing and Sales to ensure optimal distribution and impactful in-store displays.

Promotional Development: Collaborate with Customer Marketing Manager and Finance teams to create, execute, and analyse promotional activities, ensuring a strong alignment with brand equity and promotional guidelines.

Performance Tracking: Monitor key performance indicators for the category, including distribution, competitive activities, and inventory levels, providing actionable insights to drive continuous improvement.

Budget Management: Manage and optimise the local brand marketing budget, ensuring strategic allocation for maximum ROI.

Media Management: Oversee the local media plan, working closely with the Regional team to refine strategies and adjust based on performance.

Previous experience / knowledge required of our Brand Manager:

Coming from a solid ABM Marketing role in an FMCG environment

Knowledge of the UK Grocery market for FMCG

Solid analytical skills with experience using market data (e.g. AC Nielsen)

Good MS Office experience especially Excel

Excellent Presentation Skills

Willingness to travel within the UK for Brand days and to the Regional HQ in Switzerland

Valid driving license, with ability to drive to customer meetings and do regular store checks

Mobility to work internationally. At least Switzerland.

Degree level education or equivalent

Behaviors required of our Brand Manager:

Results-Driven Initiative: Proactively manages projects with a focus on achieving results quickly and efficiently.

Integrity and Self-Motivation: Acts independently with integrity, taking ownership and moving tasks forward.

Organisational and Planning Skills: Can effectively prioritise and organise multiple tasks to balance competing demands.

Strategic and Impact-Oriented: Applies strategic thinking to strengthen brand impact and meet business goals.

Effective Communicator and Collaborator: Builds strong relationships across all levels and functions, even in fast-paced or ambiguous settings.

What we can offer our Brand Manager:

Flexible starting and finishing times + 4.5 day working week

Profit Share, Pension, Life cover & Health Insurance

Free onsite Gym + free classes

Shuttle bus service from local train stations, EV charging points + Cycle to work Scheme

You need to be legally eligible to work in country of application.

If you feel you have what it takes to become our Brand Manager, then please click ‘apply’ now

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