PR & Marketing Manager

2 weeks ago

Wakefield, United Kingdom CV-Library Full time

Job Title: PR & Marketing Manager

Location: WF4 Postcode

Hours: 37.5 hours a week | Monday- Friday | 5 days per week in Office

Salary: Competitive (depending on experience)

30 days holiday | 20% company discounts | Pension

Our client, one of the UK’s leaders in the retail industry, is offering an outstanding employment opportunity to work within their business. The client, who are a large and dynamic company, continue to enjoy sustained growth. As a result of recent growth, we are now embarking on an important recruitment exercise for our client.

This role will focus on working closely with the Marketing Director on executing the marketing strategy and managing impactful campaigns that will elevate the brand, drive customer acquisition and ultimately footfall, traffic and sales.

This role requires an experienced marketer that can take ownership and really drive forward customer acquisition strategy. The client have significantly increased marketing budget, with plans for growth in this area in 2025, so the business requires someone that is confident in working with and managing budget. You will have 2 direct reports, so management and training experience is essential.

Duties & Responsibilities will include;

* Plan, execute, and evaluate engaging seasonal multi-channel campaigns and product launches

* Develop and manage the social media strategy to raise brand awareness, create a community and drive social engagement through all social channels

* Enhance the brands presence and awareness and drive customer acquisition across multiple channels, ensuring consistent messaging and visual identity.

* Ensure multi-channel campaigns are consistent across all channels and in line with the overarching marketing calendar and activity plan (stores, social, influencers, PR, local & national advertising)

* Develop and manage relationships with brand ambassadors

* Develop and manage local marketing initiatives and events to drive footfall

* Manage and execute the marketing plan for the new store opening programme

* Manage the media plan across TV, press, OOH,

* Work with agencies to implement the PR plan and strategy

* Develop brand right 3rd party partnerships to drive new customer acquisition

* Team management and mentoring

Operating Environment

* To operate in an open and even handed manner with all colleagues across the business. Treat all who we interact with, with courtesy and respect, treating everyone equally and embracing differences. Encourage everyone to achieve maximum potential and deliver a friendly service

* To proactively contribute to teamwork and cross-functional working. To listen to each other and share knowledge enabling us to willingly combine expertise across the business

* Behaving with integrity and demonstrating professionalism at all times. To always do what is right.

* To take personal responsibility & accountability for actions, constantly striving to improve and exceed expectations ensuring safety and quality are never compromised.

Candidate Requirements

* Marketing or Communications Degree

* Strong understanding of PR, advertising and social media

* Candidates will ideal drive for easy access to office.

* Experience within a clothing/fashion environment role (Desirable)

* Good communication skills

* Attention to detail

* Methodical approach

You will be positive in approach, able to work in a dynamic business environment, but above all be committed to the delivery of outstanding customer service. You will be a strong communicator at all levels and be able to react to priority changes.

If you feel these qualities describe you, then we would like to hear from you.

Please submit your career details to Andrew Bridges at PDA SEARCH &SELECTION LIMITED

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