Head of Brand

1 day ago

Stockport, United Kingdom CV-Library Full time

Head of Brand & Marketing - £75,000 + 33 Days Holiday + Birthday Off + Early Finish on Friday + Growing Business + Career Progression
The Company
We are working with a leading eCommerce business who operate within the cosmetics/beauty industry. They have an ever expanding portfolio of brands with further new launches planned
They are a dynamic, growing business and due to continued success they are looking to add a Head of Brand & Marketing to the team. This is an exciting time to join the team and progress your career further.
The Role
The Head of Brand & Marketing will lead a team of 6 individuals across NPD, Brand, Marketing and Social, you will be responsible for category and product management through to social media, digital campaigns and creative direction.
You will develop strategic plans to help establish brands as the ‘go to’ brand of choice within the luxury bathing category, allocating resources to different projects and setting short-term and long-term department goals.
You will also work closely with wider teams such as Sales, Operations and an in house Design team (often leading creative direction), to ensure cross functional alignment.
Main duties include:
* Crafting strategies for Category, Brand and Marketing & preparing and managing monthly, quarterly and annual budgets for the department
* Setting, monitoring and reporting on team goals
* Design branding, positioning and pricing strategies
* Defend the integrity of the brand and its proposition ensuring that the brand values, proposition and differentiating factors are protected and optimised through product development, content development and activation
* Ensure our brand message is strong and consistent across all channels and marketing efforts
* Analyse consumer behaviour and determine customer personas
* Identify opportunities to reach new market segments and expand market share
* Monitor competition (acquisitions, pricing changes and new products and features)
* Lead the development of new NPD line extensions (and potentially brands).
* Lead the development of brand assets including brand & copy bible, drive excellence through campaign photography and outline marketing concepts and content that underpin the brand proposition – creatively lead and direct shoots
* Lead the appropriate activation of the brand/category vision and plans in primary markets
* Lead the development of campaign content to achieve brand objectives and sales plans
* Lead the approach in the go-to-market activation of the campaign content
* Ensure 3rd party suppliers are carefully selected and commercial agreements are optimised
* Lead E-commerce and mentor the E-commerce Manager to drive the success of our D2C channels and nurture/optimise key e-tailer opportunities
What We Are Looking For
The Head of Brand & Marketing should have experience in an eCommerce setting, ideally within the beauty/cosmetics industry. Ideally you will be/have:
* Business, Brand or Marketing related degree or similar qualification
* Experience of delivering successful marketing campaigns and leading teams from within the IB/beauty/lifestyle or retail industry,
* Ideally international experience
* Demonstrable leadership skills with a drive for results
* Demonstrable project management skills – multi-brand experience is a must
* Proven track record of making real impact to an SME and not afraid to drive change
* Strong understanding of the full marketing mix & commercial awareness
* Strong analytical skills and data-driven thinking
* Ability to think strategically using an analytical marketing approach
* Entrepreneurial and innovative & capable of thriving in fast paced environments and using initiative
What Is on Offer
The Head of Brand & Marketing will receive a competitive basic salary of up to £75,000 (DOE). In addition, you will receive:
* 33 days annual leave (plus birthday off)
* Early finish Fridays
* Company Pension
* Employee discount
* Career growth path in a growing business

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