Social Media Manager

6 days ago

Stockport, Stockport, United Kingdom House of Fashion Associates Ltd Full time

About the Role:

We are seeking an experienced Social Media Manager to join our vibrant marketing team at House of Fashion Associates Ltd, a rapidly expanding online beauty brand based in the North West. As a key member of the team, you will be responsible for leading and driving the social media content and strategy for all our brands, with the objective of growing following and engagement.

About the Company:

House of Fashion Associates Ltd is a leading online beauty brand that is passionate about delivering high-quality products and exceptional customer service. We are committed to innovation and excellence, and we are looking for a talented individual to join our team and help us achieve our goals.

Key Objectives:

  • Lead and drive the social media content and strategy for all our brands
  • Ensure first-class execution of the brand proposition, values, and creative interpretation
  • Be the main point of contact for all social activity in international markets
  • Responsible for the progression of brands' social marketing strategies and staying up-to-date with market changes
  • Collaborate across the Global Marketing and Sales team to inform and educate on future integrated marketing strategies

Key Tasks/Responsibilities:

  • Responsible for end-to-end daily management of all brands' social media accounts, organic posts, and activity
  • Create unique, innovative ideas to produce 'scroll-stopping' and relevant content for our brands
  • Confident in working across multiple social platforms (Facebook, Instagram, TikTok, LinkedIn)
  • Experience and knowledge of TikTok channel management, including TikTok shop, hosting, and affiliates
  • Brand influencer activity - running influencer activity for campaigns, brief creation, negotiations, contracts, and maintaining influencer relationships
  • Support the Brand Manager/Head of Brand with the development and management of 12-month strategic brand marketing plans
  • Analyze campaign performance against KPIs across channels (Instagram, Facebook, TikTok) and make recommendations for future campaign activity
  • Community management, responding appropriately to all engagement across channels
  • Support Head of Brand with creation of corporate communication to support our LinkedIn channel
  • Continuously conduct competitor and industry research to ensure we stay in line with market trends and tools

Qualifications & Experience Requirements:

  • Minimum of 3-5 years of experience in a social media management role
  • Proven track record with hands-on experience in social media, ideally within the beauty or fashion industry
  • Proven track record of building and growing social channels (Facebook, Instagram, TikTok)
  • Experience of working with influencers
  • Image and content creation skills, including use of apps such as CapCut
  • Strong knowledge of TikTok, Meta Business, Later, and Canva
  • Educated to degree level in business administration, marketing, or comparable degree
  • Experience of brand collaborations on social channels
  • Knowledge and ideally proven track record of running and optimizing ad campaigns across all channels

Key Competency Requirements:

  • A naturally driven and motivated individual with a genuine desire for achievement
  • Enthusiastic, energetic, and passionate character
  • Highly creative content-focused skillset
  • Excellent and confident communicator with strong relationship skills and the ability to liaise with key stakeholders
  • Able to work autonomously and not afraid to take on responsibility
  • Strong copywriter
  • Commercially focused and results-driven – not afraid to run reports and pull insights to inform wider business
  • Flexible and resilient working approach
  • Extremely well-organized with the ability to manage multiple projects and get stuff done
  • Capable of thriving in a fast-paced, entrepreneurial environment

Benefits:

  • A basic annual salary of £32k DOE
  • 25 days holiday per year plus statutory holidays
  • Eligibility to join the company pension scheme
  • Free car parking where available
  • Working hours 8am to 4.30pm Monday to Friday with a 30-minute unpaid lunch break each day

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