UK Convenience Planning Lead
3 days ago
Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
It's an exciting time in our convenience retail business as we set ourselves up to grow significantly This role will play a key part of the marketing activation and development of an attractive customer plan that will support this and grow sales and customer numbers.
This role acts as the main interface between marketing and convenience buying teams, with the primary requirement to support the planning and delivery of customer facing promotional plans. You will work to achieve the right balance between insight led customer facing activity that also drives sales, across standard price and promotional cycles and managing the hero products for BPme Rewards price.
We're looking for a high performing planning lead, used to working in a fast paced, hand-on environment and able to find opportunities to maximise customer/consumer interactions and value across multiple marketing channels, in the most relevant and most efficient way.
This is a 12 month Fixed Term Contract position
Key Responsibilities:
Work alongside the Planning & Promotions Manager to handle the critical, campaign ideation and briefing to key partners to ensure we deliver a compelling customer calendar
Plan and support the execution of the integrated, multichannel marketing campaigns to drive brand awareness. Work with the wider marketing team to ensure that the appropriate level of support is planned for campaigns.
Be the key contact to the Convenience trading team to lead the planning of the all customer facing activity working closely with the global insights team.
Work closely with key partners as part of the planning process to review, evolve and innovate the plan to ensure continuous optimization against business needs.
Track all KPI’s including campaign measures and brand metrics as part of the PIR reviews
Hold prioritized plan of new convenience programs working within the business prioritization process to have a clear view of resources from marketing to deliver pilot and roll out.
Project lead marketing elements of new offer development within the BAU convenience space
Plan and execute budget and actuals spending, with accurate forecasting throughout the year
Key Skills:
Demonstrated expertise in the delivery of marketing programs/offers/service and customer experience and implementing cross category programs, preferably in a retail organization.
Project management and planning experience
Strong commercial mindset, being able to identify sources of value
Demonstrated financial delivery capabilities: performance tracking
Ability to challenge the status quo to deliver value for customers
Hands-on and curious mindset
Why Join our team?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
Travel Requirement
No travel is expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please .
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks
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