Digital and CRM Marketing Specialist

1 month ago

Epsom, United Kingdom CV-Library Full time

Digital and CRM Marketing Specialist

* Circa £40,000

* 2-year FTC

* Near Epsom, Surrey (location is most easily reached by own transport)

* Hybrid working (3 days a week in the office)

* ASAP start

* Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Workplace Nursery Benefit & Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday + all bank holidays)

TLP have been working with Toyota (GB) PLC for over 25 years and are a trusted partner. This role will be employed by TLP (secondment to Toyota (GB) PLC)

Are you a marketing professional with a passion for digital and CRM? Are you a natural collaborator who can identify key priorities and think creatively to solve problems? Can you ensure campaigns run smoothly and deliver results? If you’re curious, love working with data, and aren’t afraid to tackle challenges head-on, you’re exactly who we’re looking for

We're seeking a Digital and CRM Marketing Specialist to join the team and help deliver impactful marketing campaigns for Toyota & Lexus retailers. In this role, you'll work closely with Digital and CRM teams, using data-driven insights to optimize performance and enhance customer engagement.

Key Responsibilities:

Digital Content Management:

You'll ensure that the content on Toyota and Lexus retailer websites meets both customer and retailer needs. This includes managing content updates, coordinating with external agencies, and ensuring that tracking and tagging are in place for accurate reporting.

* Collaborate with the Digital Content and Development teams to deliver a roadmap for retailer websites.

* Use data insights to recommend optimizations that improve website performance and enhance user experiences.

CRM Campaigns:

Deliver the agreed CRM roadmap and activities that support effective partnership marketing. You'll use data to develop robust test-and-learn programs aimed at improving CRM performance.

* Manage CRM reporting and results, providing updates to key stakeholders.

* Work with internal teams to explore creative, data-driven strategies that enhance customer relationships and deliver outstanding experiences.

Agency Management & Collaboration:

* You will brief and deliver marketing campaigns either through your own efforts or by collaborating with external agencies. A key part of your role will be managing timelines, priorities, and KPIs, ensuring projects are completed on time and aligned with business objectives.

Innovation & Problem Solving:

* In the ever-evolving landscape of marketing technologies, you’ll be expected to think creatively, find innovative solutions, and proactively suggest ways to improve marketing efforts. This could include experimenting with new ideas or optimizing existing processes.

What you’ll get to own:

* The product roadmap for Partnership Marketing

* Service level delivery for Partnership Marketing

* Internal and External Communications Plan

Essential skills:

* Proven experience in marketing communications, website content management, or CRM.

* Strong collaboration skills with the ability to work effectively with agencies and internal teams.

* High attention to detail and a results-driven approach to problem-solving.

* Courage to identify and address risks and issues, and the curiosity to question the status quo and use data to inform decisions.

Desirable skills:

* Experience working with Adobe Experience Manager and Power BI is a plus

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