Email Marketing Manager

2 weeks ago

united kingdom Sendfluence Full time

About Us

At Sendfluence , we live and breathe email marketing, helping e-commerce brands grow through smart, innovative, and results-driven strategies. We’re a growing, passionate team focused on making a big impact for our clients. From crafting eye-catching campaigns to building out automated flows, we thrive on creating memorable customer journeys that boost engagement and revenue. Collaboration, creativity, and data-driven decision-making are at the heart of what we do.


The Role: Email Marketing Manager (E-commerce)

We're on the hunt for a talented Email Marketing Manager to own the entire email marketing lifecycle for our e-commerce clients. From strategy and design to copywriting, scheduling, and building out advanced automation flows, you’ll be the go-to person for creating campaigns that drive results.


If you're a pro at designing impactful emails, crafting engaging copy, and building automations that convert—this is your opportunity to shine. This role is ideal for someone who’s not afraid to take full responsibility, manage multiple projects, and deliver excellence.


What You'll Do :

  • Lead full-cycle email marketing : Own everything from strategy, design, copywriting, and scheduling to building automations (flows) that convert for e-commerce clients.
  • Campaign creation : Design and execute eye-catching promotional emails, newsletters, product launch campaigns, and transactional emails that align with client goals.
  • Build and optimise flows : Develop, maintain, and enhance automated email flows (welcome series, cart abandonment, post-purchase, etc.) to maximise customer engagement and lifetime value.
  • Copywriting and content : Craft engaging, on-brand copy that speaks to diverse audiences and supports the visual design to drive conversions.
  • Data-driven decisions : Analyse email performance metrics (open rates, CTRs, conversions) to continually optimise campaigns and flows, and provide clients with insights and recommendations.
  • Stay ahead of trends : Keep up-to-date with email marketing best practices, new tools, and innovations to make sure our campaigns stay cutting-edge.
  • Collaboration : Work closely with our clients to understand their needs, goals, and brand voice, while also collaborating with our internal team for seamless project delivery.
  • A/B testing : Continuously test subject lines, content, and design layouts to find what resonates most with audiences and drives results.
  • Compliance : Ensure all campaigns comply with email marketing laws and best practices, including GDPR and CAN-SPAM.


What You’ll Bring :

  • Proven experience in email marketing for e-commerce (strategy, design, copywriting, and automation).
  • Hands-on expertise with tools like Klaviyo, Mailchimp, HubSpot, or similar platforms.
  • A strong understanding of email marketing metrics and using insights to optimise performance.
  • Experience in building and managing automated workflows for lifecycle marketing.
  • Excellent design skills with a good eye for layout, colour schemes, and mobile optimisation.
  • Creative copywriting ability that complements your email designs and engages audiences.
  • Detail-oriented : You ensure no email goes out with a broken link or incorrect formatting.
  • Self-starter with the ability to manage multiple clients and deadlines independently.
  • Strong communication skills for working with clients and collaborating with internal teams.
  • Knowledge of email regulations (GDPR, CAN-SPAM) to keep us compliant.


What We Offer :

  • A chance to join a creative, forward-thinking team where your ideas matter.
  • Competitive salary based on experience.
  • Flexible working : We’re remote-first, but we have collaborative days/meet ups.
  • Continuous opportunities for growth and development.
  • Regular team events, workshops, and activities to foster collaboration and creativity.
  • A fast-paced, results-driven environment where you can make a direct impact.


Join Us

Ready to take charge of email marketing campaigns that make an impact? At Sendfluence , you'll have the freedom to push boundaries, get creative, and make a real difference for e-commerce brands. If this sounds like your kind of role, we'd love to hear from you

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