Affiliate Marketing Specialist

6 days ago


Nottingham, Nottingham, United Kingdom Entain Group Full time
Role Overview

As a Senior Account Director, you will play a critical role in driving performance and growth within our Affiliate team. Your responsibilities will include developing and implementing partner performance strategies, designing and executing promotions and campaigns, and monitoring channel performance and budgets.

You will work closely with marketing, conversion and creative teams to ensure optimal performance efficiency and growth against monthly targets. This role requires someone analytical, technical, creative and passionate about digital advertising ecosystem.

Key Responsibilities:

  • Develop and implement partner performance strategies.
  • Design and execute promotions and campaigns.
  • Monitor channel performance and budgets.
  • Manage day-to-day performance of largest Affiliates (T1s).
  • Conduct A/B and multivariate tests across digital channels.
  • Deliver weekly and monthly performance reports.
  • Coordinate creative assets and landing pages requests.
  • Promptly identify and address performance drops.
  • Lead the roll out and implementation of Affiliate projects.

Requirements:

  • Significant hands-on and strategic online sports and gaming experience.
  • Strong analytic and qualitative skills.
  • High-level proficiency in MS Excel, PowerPoint and Word.
  • Strong understanding of digital advertising legislation and codes of practice.

Benefits:

  • Competitive salary of £60,000 - £80,000 per annum.
  • Hybrid working – 2 days in the office.
  • Private medical insurance.
  • Pension scheme – matched to 6%.
  • Ability to buy and sell holiday.
  • Additional “It’s Your Game” day off to use at either Christmas or New Year.
  • Entain & Enhance days – 2 paid days off to focus on professional or personal development.
  • Share save scheme.


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