Paid Advertising Executive

3 days ago


Blackburn, Blackburn with Darwen, United Kingdom Thwaites Full time
Paid Advertising Executive Opportunity

We are seeking a highly skilled Paid Advertising Executive to join our team at Thwaites, a leading hospitality company based in the picturesque Ribble Valley. This is an exciting opportunity for a creative and analytical marketer to take on a challenging role that will contribute to the success of our marketing campaigns.

The ideal candidate will have a strong understanding of paid advertising principles and be able to develop and implement targeted marketing strategies across various platforms. With a focus on customer journey optimisation, email marketing, and data analysis, this role requires someone with attention to detail, creativity, and strong analytical skills.

Key Responsibilities:

  • Develop and manage paid marketing and email campaigns across multiple platforms.
  • Optimise the customer journey across paid, email, web, and remarketing channels to enhance booking conversions.
  • Analyse data to identify opportunities and maximise campaign performance.
  • Collaborate with property teams and stakeholders to build relationships and drive business growth.
  • Create personalised email campaigns using data segmentation and A/B testing to inform decision making.
  • Work closely with our agency to design and implement PPC and social media campaigns within budget and aligned with business objectives.

About the Role:

This is a full-time position offering a competitive salary of £35,000 - £45,000 per annum, depending on experience. As a Paid Advertising Executive at Thwaites, you will receive comprehensive training and support to develop your skills and progress in your career.

We offer a range of benefits, including enhanced maternity and paternity pay, health cash plan, 33 days annual leave, discounted accommodation, food, and drink in our properties, pension and life assurance, and long service awards.



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