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Digital Marketing Strategist
4 weeks ago
About the Role:
We are seeking a highly skilled Digital Marketing Executive to lead our online marketing initiatives for AIM PLAY TOYS LTD. The ideal candidate will possess a strong understanding of digital marketing strategies and have a proven track record in driving e-commerce growth.
This role requires a blend of creativity and analytical skills to enhance our online presence, engage customers, and increase sales through various digital channels.
Key Responsibilities:
- Develop and implement comprehensive e-commerce marketing strategies to drive traffic and sales.
- Manage and optimise email marketing campaigns to maximise customer engagement and retention.
- Oversee social media management, creating engaging content that aligns with brand messaging.
- Conduct market research to identify trends, customer preferences, and the competitive landscape.
- Utilise Google Ads for targeted advertising campaigns, analysing performance metrics for continuous improvement.
- Collaborate with the content team for effective copywriting that resonates with our audience.
- Maintain and update the company website using WordPress, ensuring optimal user experience and functionality.
- Monitor key performance indicators (KPIs) to assess the effectiveness of marketing efforts and adjust strategies accordingly.
- Coordinate project management tasks to ensure timely execution of marketing initiatives.
Requirements:
- Strong project management skills with the ability to multitask and prioritise effectively.
- Proficient in English with excellent copywriting abilities for various digital platforms.
- Experience in email marketing tools and techniques to drive customer engagement.
- Advanced knowledge of Excel for data analysis and reporting purposes.
- Familiarity with Microsoft Office Suite for day-to-day operations.
- Solid understanding of marketing principles, particularly in an e-commerce context.
- Experience with WordPress for website management and content updates.
- Proficiency in Google Ads for managing paid search campaigns effectively.
- Strong social media management skills, including content creation and community engagement.
About the Company:
AIM PLAY TOYS LTD is a leading toy products company committed to delivering exceptional online experiences to its customers.
Benefits:
- Casual dress
- Free parking
- On-site parking
Working Hours:
- Monday to Friday
Salary: £30,880 - £40,741 per year
Location: In person at AIM PLAY TOYS LTD office
